I was watching PBR on tv the other day and started wondering why the hats?
LAS VEGAS and VANCOUVER, APRIL 21, 2021 - TAAT™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT™”) is pleased to announce that it has finalized a sponsorship agreement with Professional Bull Riders, LLC (“PBR”) in which the TAAT™ logo and related messaging will be displayed among other PBR sponsor entities at live bull riding circuit events in the United States starting in 2021, which are also broadcast globally through various media channels. PBR hosts over 300 events each year including Unleash the Beast, which is televised nationally on U.S. channels, as well as several networks around the world in 50 nations and territories. Major sponsors of PBR events include energy drink brand Monster, iconic workwear label Wrangler, and Caterpillar, the world’s largest construction equipment manufacturer.
The Company’s sponsorship agreement with PBR was executed on Tuesday, April 13, 2021 for the remaining duration of the 2021 season as well as the total duration of the 2022 and 2023 seasons (up to and including the final sponsored event performance of 2023), and provides for several sponsorship benefits which include but are not limited to the following (subject to availability and restrictions at each venue, as well as local regulations for each venue):
- Exclusivity in the Combustible Smoke Products category
- Arena marketing placements (e.g., digital signage, in-arena commercials, concourse
- display)
- In-arena sweepstakes promotion (TAAT™ Cowboy Cool Sweepstakes) once per contract year
- TAAT™ branded “smoke zone”, a designated smoking section at select event venues
- In-market sponsorships (e.g., Cowboy Cool Tailgate, PBR Afterparty)
- Official partnership with PBR’s PBRewards program, with in-arena and digital support
- Social media and digital elements (e.g., sponsorship of original content episodes by PBR, banner ads on the PBR.com website)
