Ad Agency Puns

It's about to be 6 months of working with my current agency. I understand it takes time when increasing your ad spend to start getting great ROAS. Campaigns are profitable, but when I factor in their rate (1.5k + 10% ad spend per month), it's not. It's ecom so it's search and shopping. I was running ads myself with a small budget before, but wanted to work with someone better than me at PPC. In the almost 6 months with the agency, it's been 5.4k spend for 20.4k revenue and then 9.5k in agency fees. Same timeframe when running it myself - 1k spend for 16.9k revenue. This is my first time working with a PPC agency so any advice would be greatly appreciated!

Hello everyone, our brand currently has a 5K-7K monthly budget for FB ads and was wondering if anyone here might have a good agency recommendation for higher tier apparel based bands. We are super busy with designs, products, and logistics and need to turn over the marketing side to someone who can go all out time and results wise. This is not your gildan hoodie & screen-print drop shipping brand. Our supply chain, manufactures, and logistics operate at a much higher level. Customers are extremely satisfied and quality is significantly better than opposing level brands. Demand is also in abundance as we are growing very fast. In short there is a more "Luxury/professional" feeling to the brand. Where/who do you guys recommend I should take a look at? Thank you all in advance wishing us all a successful new year.

When you work with ad agencies for a day rate and they expect you to work in a way similar to their W2 employees, how do you handle this?

Like be available basically the entire work day for last minute meetings etc.

I have an S Corp and in theory should be managing my own time, but find it rarely works like this.

Just have better boundaries if something seems unreasonable?

Article 1: The Guardian: Tesco Christmas ad: 1,500 complain over Santa with Covid vaccine passport

> Tesco’s festive TV ad featuring Santa Claus bearing a Covid vaccine passport has prompted more than 1,500 complaints, making it the most complained-about advert of the year.

> However, in one scene a reporter appears on TV with “breaking news” telling viewers that “Santa could be quarantined”. Father Christmas is then shown presenting his Covid pass at border control, proving he has been vaccinated to a customs officer so he can enter the country without restriction. Most of the complaints made to the UK advertising regulator state the scene is coercive and encourages medical discrimination. > > The scene sparked controversy on social media, attracting criticism from those in the anti-vaccination movement.

Article 2: The Guardian: Tesco ad featuring Santa with Covid vaccine passport cleared by watchdog

> Tesco’s festive TV campaign featuring Santa Claus bearing a Covid vaccine passport has been cleared by the UK ad watchdog despite anti-vaccination campaigners making it the second most complained about advert of all time.

Good on the ASA and so much for the power of "Soshul Meeja"

i've been running facebook ads for 3-4 years and have spent $100k+ on the platform. i'm thinking about running facebook ads for other businesses and getting paid for it, essentially starting a facebook ads marketing agency

i figured i would find people by looking at their current ads that they're spending money on, and pointing out some flaws that can be fixed to increase conversions

from there, if they are interested, i can get on a call with them and let them know i can handle their facebook ad targeting, setting up the campaign even if they have 0 pixel data, and managing it. i could even create their creatives, they would need to give me images and video to work with though

initially i'd charge $1000 a month + 10% of ad spend, from there i'd create a portfolio and a website so people can see my progress. and i would ask for referrals from whatever clients i could get. eventually, i could start charging more

does this seem like a viable business model? how likely is this to work, do i need a reality check? are there any legal obstacles or obstacles in general that i would run into?

thanks

Best for work life balance and pay

New to the industry, got my first big ad agency internship. Once I do internships do I start searching for junior roles? Where does it go from there? Could really use a run down on the hierarchy within an agency (especially management side). Let me know if this type of post isn’t allowed.

In the default Shopify <> Facebook integration they say I can only connect ad account I "own".

I need to link an ad account that belongs to an agency and is just shared with my Business Manager.

Can anyone suggest anything to connect the agency ad account that I don't own to Shopify?

EDIT: Never mind I solved it (I think, although still very unsure if CAPI is going to work)

I'm debating between a pure Marketing degree and a basic Business degree with a minor in Marketing.

Which is better for securing a creative role in an ad/marketing agency?

In October i started working with a PPC Agency where i used them for 2 months where they took the fees but in that time they used up all the ad spend but couldn't even break even on e-commerce sales and in November didn't even get 1 sale online until the Ad spend ran out and i couldn't afford to top it up, so they said they'd do the management for free until they can get to at least break it even, but nothing was done.

Flash forward to Early December and I've finally got some extra cash to start the Ads again but i haven't heard from the agency since the above so i decide to make some changes my self and refine it a little eg. pause 2 campaigns (only running a shopping campaign now) change max cpc, Daily budget and add a ton a negative keywords and low and behold i start getting some sales, 4x ROI in the past 10 days and then the ads agency suddenly pops back up because they've noticed on google analytics that sales have started to come through, but looking through the change logs in Google ads I can see they haven't changed anything since November 1st all the changes since then have been from me and are now asking for payments to start again.

My question is should i continue with this agency because they set up 1 initial campaign and the changes i made are purely coincidental or should i bugger them off because the changes i made seem to be getting results that they couldn't. Please let me know if there's some sort of context I'm missing to better help answer my question.

[Hiring] anywhere from $200-500 per project

Negotiable, but willing to give to many projects at once if you can handle the workload.

I run a google ads marketing agency in the US and I'm looking for someone to help me with the delivery aspect of the business.

The main benefit of working with me is that you will have contest work of projects but not too much where you can't handle the workload.

I have mainly local and online business B2C clients

Looking forward to meeting you.

-John

Hello,

I have been working in digital advertising for 5 years as an agency owner with a small team of 3 campaign managers.

Today I have the opportunity to land our first huge account with 3-5 millions USD for media buying on Google, Facebook, YouTube & Display.

This is another league and I have actually no idea how much I should charge for the campaign management (account setting, media buying, optimization, but no creation).

Should I charge my usual commission on ad spend (around 10%), especially given the fact that I will probably need to hire 2 additional team members? Any advice is welcome!

Hey everyone, I'm new to this sub and a senior studying Marketing and Psychology at UMass Amherst.

I've been looking at various agencies to apply to in Boston because it's near where I live. There are a few cool ones with great accounts, but I was talking to someone last week who has worked in many agencies, and he recommended looking at agencies outside of Boston. Of course New York is a great place to go for agencies, but I've also considered Chicago.

My question is, what's the ad agency scene like in Chicago? I'd love to hear some stories from people who have worked there or even lived there. I think I would rather go to Chicago before New York, as I know people who live there in case I had an emergency or something.

If anyone has ever relocated for an agency job also I'd love to hear your advice or experience!

Thanks everyone :)

edit: grammar/wording

I've been a content writer for nearly 3 years now, making the same salary (less than 30k a month) all this time. I write mostly about business, tech, and finance.

But to be honest, I feel like a fraud. My degree has absolutely nothing to do with what I write about—I get by regurgitating a lot of Googled content (I don't plagiarize though). I've thought about asking for a raise, but that would be like me really committing to this life—which I don't want to do.

I don't want to write any more about business, tech, and finance. Sometimes I actually don't wanna write anymore but it's all I know how to do and it's all I've been praised for my whole life (but I'm not even the best writer, there are so many basic grammar rules I just pretend to know).

I know that to succeed in my field, I really should familiarize myself with SEO, double down on digital marketing, etc. The problem is I know I would definitely hate myself if I found myself waking up one morning and that's what I did for a living. I hate marketing now.

I don't think I have any other employable skills. I'm definitely not organized, I don't think I can be a social media manager. I like speaking though, but idk what that would be other than a call center agent? And I'm shit at learning systems/bureaucracy.

At times, I've thought about being a journalist or maybe a teacher. But I also heavily value work-life balance.

I want to earn more but I also want to not loathe what I do. Sometimes I hate myself when I write bullshit articles about some new tech I morally disagree with (hello, NFTs). Sometimes I'll find myself writing about the latest in HR software and I just think: 'mygod who gives a shit?'

I feel stuck in my field, which I'm honestly even bang-average in. Any advice?

Hi All,

I started to work for a b2b company a few months ago (I'm in the marketing department) and all is good except I am kind of questioning the agency we're using for PPC/retargeting ads. They have a nice portal we login and get stats, but they refuse to share with us what websites our ads are being displayed on, claiming it's "proprietary" information.

Is this really proprietary, or are they just trying to skew results to be more favorable? I see the ads from home occasionally and they show up on non-b2b websites, I've seen them on music/entertainment and other sites we wouldn't want to target.

Thanks for the advice!

We are looking for someone who lives and breathes social media. Someone who enjoys creating campaigns, interacting with followers, and creating ads. Our agency handles all types of clients from across the nation, and we're looking to expand our team by adding a full-time Social Media Strategist. Are you that person? Read below to see if you're a fit!

Responsibilities

• Conduct market research to better understand the niche/industry of the client.
• Create proposals that best fit the clients' needs and wants.
• Create/monitor/optimize social media campaigns
• Analyze data for client reports and to assist in marketing strategies.
• Update spreadsheets, databases and inventories with statistical, financial and non-financial information.
• Assist in budget auditing to ensure correct placement from vendors.
• Communicate with the entire team to ensure timely coordination and planning.

Potential additional responsibilities:

• Helping with programmatic placement, as well as Google Tags (these items can be taught).

Requirements

• Previous experience running social media campaigns across multiple platforms a must.
• Knowledge and familiarity with market research techniques and databases.
• Ability to multi-task, prioritize and adhere to deadlines.
• Must be well organized.
• Good communications and people skills.
• Proactive and self-motivated.
• Bachelor’s degree in a relevant field is a strong advantage.

Benefits

Benefits include working in a friendly, team oriented and stimulating work environment, paid vacation and holidays for eligible employees. $15-20 hourly, DOE. After a 90-day review additional benefits and pay increase will be assessed.

https://apply.workable.com/j/B09579664B/?utm_medium=social_share_link

Hi

I work for an agency that has a client that they were doing design/creative only work for. The client has historically used a third party agency for managing their ads.

The client has asked us to replace the other agency and manage their ads. They have given us access to their BM account in order for us to do the setup. What we have found is that their ad account owned by their BM account has been suspended since May 2020. They had a fair amount of campaigns setup and active prior to that.

We checked the FB ad library and searched the third party agency name and found all their recent ads under their the clients page name which they have partner/admin access to.

I assume the agency created an ad account which they own under their own account and linked it to the clients business page and this is how they have been running ads. With the original ad account remaining suspended

Going forward we want to create a new ad account under our agency BM for the client for a few reasons but mainly because the client wants us to pay for the ads and invoice them later down the line. Also as I understand it the ad account that the other agency owns and has been running recently can't be transferred to a new owner. So we would essentially be replicating what the previous agency were doing structurally

The problem I have is I can't add our agency FB account to their page as they have a suspended ad account and it won't let us. Up until recently we couldn't request a review as there was "suspicious activity" which required proof of identity which the client has completed by sending a picture of their passport etc. The request a review button is now active but we have yet to request this.

Before requesting a review I want to make sure everything is in line and order to avoid the review being rejected or causing problems for either the client account or our own.

One of the other issues is the client BM account is unverified. The option to verify it is greyed out. The usual trick of creating developer accounts/apps to enable this option won't work because the ad account is disabled.

Should I deactivate the original abandoned ad account before requesting a review? From what I can tell the original ad account wasn't suspended for breaking a policy or having rejected ads etc. When looking at the account details in ads manager it has the following message.

"We noticed some unusual activity, so we've disabled your ad account. Verify your account to run ads again."

So it's time to monetize my show. I have reached out to a few podcast ad agencies and they want to work with me (we're doing 300K dl per month). I am happy to do host read ads but the agencies are saying that if they can't sell inventory, they would want programmatic ads in the available ad slots. So I would have little control of the ad that is placed on my show. That doesn't sit well with me. And I think because of the nature of my show, it might not sit well with a big part of the audience. Am I being too precious with my show? Anyone here has experience with those types of ads in their show?

I work for a small agency and we have a client who has multiple services, but mainly Google Ads. They insist that they only receive one consolidated invoice a month. Ad spend included. So we have to create a new ad account somehow. We tried creating a new ad account under our main agency Google account, but found out that you can only have one card on file with a Google Payment Profile. So since we have another client under us, using their own credit card, there seems to be no way to split this client off. We tried creating a brand new Google Account and Google Ad Account, but got suspended twice for a suspicious payment method.

Does anyone have any ideas on what we can do?