Industry Trade Group Puns

here's one i've been working on.

ok so there's this trade publication for the hospitality industry.

it comes out once a quarter, but just now they're doing their annual "best hotel" awards

and there's a prize for best overall, and, you know, the hilton group wins every year...

but there are also categories for boutique hotels, budget, airbnbs, etc etc

and then there's a "fun" category called "best hotel for nonhuman guests"

and loads of luxury pet care places are entering in, overpriced kennels basically, taking it really seriously...

but also ppl are sending pictures of insect hotels they've built with their kids in their back yards and stuff, it's a bit of fun.

and then this one person sends in an entry, which they say is "an overnight guesthouse for footwear"

...

and one of the judges turns to the other and says "right, this one's definitely going to win it"

the other judge says "why?"

...

...

... ...

"it's a shoe inn."

thankyouthankyou.