I had the opportunity to ask a few questions to one of the creators of the original Cloverfield and 10cl ARGs, I asked you guys what questions to ask and this was his responses.
- How involved were Abrams, Reeves and Drew Goddard with the overall development of the story being told in the ARG, if at all? Or were you simply given bullet points/guidelines to adhere by?
Bad Robot, in general, was involved. Most of that communication went through our clients at Paramount, so I can't say exactly who was involved in what decisions. We were given very specific story beats, but it was up to us how to execute digitally.
- Was there any puzzles/ websites/ clues/ Or media that was missed completely during any of the ARGs? How did you guys resolve those issues if/ when they came up?
Nothing was ever missed or stone left unturned to my knowledge. However, the story evolved to react to fans and how quickly or slowly they discovered things. It was very much organic in that sense.
- For 10 cloverfield lane, was "Swamp Pop" the soda company in game or did the company "Game Jack" the arg to promote their own business?
We weren't involved with Swamp Pop. While I am totally aware of what that was, I can't answer definitely - but can probably find out as I am still in touch with everyone who worked on it with us on the client side.
- Was your team ever contacted about Cloverfield paradox?
It was discussed, but the timing was an issue and it didn't work out.
- Who placed the items in the geo cache location during the 10 CL Lane arg? Did you guys hire someone from Craigslist or have an employee do it?
3rd party vendor.
- Was there supposed to be more to do with the Teddy Hanssen story? It was after the first movie and seemed to be pretty interesting, but then just dropped off, there was even a blog site made, missingteddyhansen. Blogspot. Com
I'm not sure if Bad Robot had plans for Teddy, but he never came up in the subsequent work we did on the franchise. There certainly could have been/are plans that I am not aware of.
- Any other funny anecdotes, or behind the scenes tidbits worth mentioning from working on these projects?
I was continually fascinated by how well the fans deciphered and solved clues. Remember, the campaigns were - to a degree - reactionary. While fans may not have realized, we were always watching and adjusting. That was the most fun part for me.
Thank you so much for your time and I appreciat
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I just recieved a promotional email from SwampPOP, the first in a long time. Could this have some connection to the new evidence surfacing? Screenshot here: https://imgur.com/l8GWwIi
My absolute favorite ginger ale actually contains cucumber (which sounds awful). The combination of heat and coolness is really nice. Unfortunately, I haven't been able to find Swamp Pop (a Louisiana company) in my area for quite a while, and shipping prices make it a bit much to do a direct order. It was being carried in World Market, but they seem to have removed it from their inventory.
