Shaped charge Puns

Did you hear about the magician who grabbed Eminem so hard his SnapBack fell off?

He pulled a rabbit out of his hat

What do you call a magician who is an administrator at a college, but nobody knows what students he is in charge of?

Whose dean’s he?

A magician went out to the store and bought a big metal structure so he could hang upside down and do situps. He also loved painting, but because of his style he often knocked the canvas around while dabbing on the paint. So he bought another, wooden structure, like an easel, but with clamps to hold the painting in place while he prodded it with the paintbrush. His wife asked, as he brought them in, what the hell he had just bought. He replied:

“Ab rack and dab rack”

What do you call a magician with very skinny fingers?

Slight of hand

The magician’s wife brought him to the store to buy gifts for a birthday party. She picked out a lovely candle, but wanted to include a nice note. The magician knew just what to do. He brought her down an aisle, found a section marked “birthday,” and said:

“Pick a card, any card”

The Russian magician, in 1932, found an amazing new piece for his act: a giant, wooden sarcophagus in the shape of a beautiful woman. The piece had giant, metal blades inside at waist level. They were locked in place while it was open, but retracted as it closed, making it seem as though the magician had escaped death. But one day, while he was practicing, the great sarcophagus fell over - door still open - right on the magician. When he was found, he was cut right in two. Moral of the story:

In Soviet Russia, box woman saws you.

Okay that’s it. I’m so sorry, I have nothing better to do.

When I worked for a design agency, I had two adamant higher-ups. There was a brand identity project for a new company, and I was in charge of typography, but those two disagreed with my choice of font.

The first one was this stony-looking Peruvian-American man named Esteban Ferrero, but since that's Spanish for Steven Smith, and our company had a rule that everyone has to call each other using nicknames instead of last names, everyone, including himself, just called him Steve. The second one was a Dutch woman with a sharp glare named Evelien van der Berg. She was famous for giving designers a hard time convincing her that their design choices work better than hers. In accordance with the company rules, we called her Eve.

Anyway, I showed Steve my first draft, and he wasn't convinced that I chose LinoLetter as the main font, and told me that I should use a sans-serif font. But I stood by my position that serifs add legibility to printed and digital material, that it fits the company's identity as an organic store, and that it is hard to stand out with a sans-serif. It took a lot of debate, but in the end, Steve was convinced that LinoLetter was acceptable.

A few days later, I showed Eve a more elaborated version, as for the sizes and styles of the font, and the pairing of LinoLetter with Century as the headline font. She insisted that I should have used a sans-serif font for the headline. I expressed my view that LinoLetter is a font with composed and legible shape, and Century, while it is also legible, has flair at larger sizes. She kept disagreeing with me, saying I should use something bolder and more contrasting, like Tungsten. It felt like hours had passed before the conversation went anywhere, so I had to give up and look for a sans-serif font that goes with LinoLetter.

So it goes to show that the one who gave me a hard time was adamant Eve, not adamant Steve.