From Brazil, I can think of a few:
vitrola, to refer to all record players (from RCA Victor's Victrola)
xerox, to make a photocopy
chiclete, chewing gum (from Chiclette's)
fecho eclair, a zipper (from the French trademark)
This is the best tl;dr I could make, original reduced by 85%. (I'm a bot)
> If consumers understand the trademark to be the name of the product itself, as opposed to identifying its exclusive source, that trademark loses its distinctiveness.
> Escalator: Otis Elevator Co, which bought the escalator trademark from inventor Charles Seeberger, was judged to have used it in a generic way in its own patents and advertising - Haughton Elevator Co v Seeberger, 1950.
> Yo-Yo: Duncan Toys Co went bankrupt after a judge ruled "Yo-yo" had become too ingrained in common speech to remain trademarked - Duncan Toys Co v Royal Tops Co, 1965.
> "Questions of trademark dilution have gained new prominence with the rise of e-commerce and the emergence of new market intermediaries ," warns the World Intellectual Property Organization in its latest report on global brands.
> Its IPO filing reads: "There is a risk that the word 'Tweet' could become so commonly used that it becomes synonymous with any short comment posted publicly on the internet, and if this happens, we could lose protection of this trademark."
> It's no wonder companies guard their trademarks so fiercely when, according to the consultancy Interbrand, the value of a brand like Apple is pushing $100bn.
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Richard Bevan, graduate student, under the direction of Dr. Earl Brown from the Department of Linguistics at Brigham Young University is conducting a study about how people use trademarked brand names, as well as regular, generic products. We hope to better understand which products and brands are used generically and which ones are used more in association with the company or brand that makes the product.Β If you are a native, or near-native, English speaker and over the age of 18Β you are invited to complete a brief survey.
The survey will last approximately 10-15 minutes. You will be shown a picture and given a brief text description of common products and brands. You will be asked to provide which word, or words, you use to refer to the products shown. You can access the survey on a computer or mobile device at a time and place that is convenient to you. For your participation, you will have the option to enter a drawing to win one of four $25 Amazon gift cards. Winners will be selected May 24, 2021.
If you would like to participate in the study, please click on the link below. If you have questions about the study or survey, please contact Richard Bevan atΒ richard.b.bevan@gmail.comΒ or Earl Brown atΒ earl_brown@byu.edu. We thank you for your time and participation!
https://byu.az1.qualtrics.com/jfe/form/SV_dhG2jba59TO11VY
I've been selling the exact identical item on a listing after a test buy the product determined that the product was a generic unbranded item from a Chinese seller. It is a product that is wrapped in a polybag with an FNSKU sticker on it. There are no other identifiers on it. I have bagged my product in the same exact way and sold on the listing (imagine black bobby pins).
I also should mention that I'm one of the category leaders for the same exact product that I actually PL myself with my own brand; I sold on the other listing because I know it is just my generic product without any packaging or any reference to trademarks or logos.
I've now been hit by amazon with a policy warning for a trademark violation that my items are deemed counterfeit. I have photos of the test buy. What can be done in this case?
