I continued, "Therefore, it's just a matter of a pinion."
This contrasts with the modern system, where tor is for both men and women, and trix are for kids.
When I worked for a design agency, I had two adamant higher-ups. There was a brand identity project for a new company, and I was in charge of typography, but those two disagreed with my choice of font.
The first one was this stony-looking Peruvian-American man named Esteban Ferrero, but since that's Spanish for Steven Smith, and our company had a rule that everyone has to call each other using nicknames instead of last names, everyone, including himself, just called him Steve. The second one was a Dutch woman with a sharp glare named Evelien van der Berg. She was famous for giving designers a hard time convincing her that their design choices work better than hers. In accordance with the company rules, we called her Eve.
Anyway, I showed Steve my first draft, and he wasn't convinced that I chose LinoLetter as the main font, and told me that I should use a sans-serif font. But I stood by my position that serifs add legibility to printed and digital material, that it fits the company's identity as an organic store, and that it is hard to stand out with a sans-serif. It took a lot of debate, but in the end, Steve was convinced that LinoLetter was acceptable.
A few days later, I showed Eve a more elaborated version, as for the sizes and styles of the font, and the pairing of LinoLetter with Century as the headline font. She insisted that I should have used a sans-serif font for the headline. I expressed my view that LinoLetter is a font with composed and legible shape, and Century, while it is also legible, has flair at larger sizes. She kept disagreeing with me, saying I should use something bolder and more contrasting, like Tungsten. It felt like hours had passed before the conversation went anywhere, so I had to give up and look for a sans-serif font that goes with LinoLetter.
So it goes to show that the one who gave me a hard time was adamant Eve, not adamant Steve.
My dad and I were driving to pick up some pizza the other day, and drove by the local community college. They have one of those new HD billboards, which was flashing garish advertisements for their classes and programs.
"That's a terrible sign," my dad remarked.
"Yeah, those things are distracting and annoying," I agreed. "The things flash too fast for you to really read it, and the color contrast makes it hard to read while you're driving late at night. It's not like the sign in front of my school at all (I'm a teacher). My school has slow transitions and clear lettering that makes things easy to read. It's what makes our billboard auspicious."
My dad frowned. He could tell something was coming. "Why's yours auspicious?"
"Because it's a good sign."
