Legible Puns

When I worked for a design agency, I had two adamant higher-ups. There was a brand identity project for a new company, and I was in charge of typography, but those two disagreed with my choice of font.

The first one was this stony-looking Peruvian-American man named Esteban Ferrero, but since that's Spanish for Steven Smith, and our company had a rule that everyone has to call each other using nicknames instead of last names, everyone, including himself, just called him Steve. The second one was a Dutch woman with a sharp glare named Evelien van der Berg. She was famous for giving designers a hard time convincing her that their design choices work better than hers. In accordance with the company rules, we called her Eve.

Anyway, I showed Steve my first draft, and he wasn't convinced that I chose LinoLetter as the main font, and told me that I should use a sans-serif font. But I stood by my position that serifs add legibility to printed and digital material, that it fits the company's identity as an organic store, and that it is hard to stand out with a sans-serif. It took a lot of debate, but in the end, Steve was convinced that LinoLetter was acceptable.

A few days later, I showed Eve a more elaborated version, as for the sizes and styles of the font, and the pairing of LinoLetter with Century as the headline font. She insisted that I should have used a sans-serif font for the headline. I expressed my view that LinoLetter is a font with composed and legible shape, and Century, while it is also legible, has flair at larger sizes. She kept disagreeing with me, saying I should use something bolder and more contrasting, like Tungsten. It felt like hours had passed before the conversation went anywhere, so I had to give up and look for a sans-serif font that goes with LinoLetter.

So it goes to show that the one who gave me a hard time was adamant Eve, not adamant Steve.

1. You will need a few small pieces of paper or 'cards'. Write down a short sentence on each piece starting with a large font and slowly decreasing it as you go. The last piece should have "I can't see" and all of them should be legible from a short distance. Print if you must!
2. Find a victim friend/child and tell them you have read about an eye test on the internet that you can do at home which will provide an estimate to your eyesight and that you wish to try it on them.
3. Chances are they will agree. If they're embarrassed their eyesight is bad or similar convince them it doesn't matter. If they are wearing glasses you can ask them to take them off to make your story seem more authentic. Stand a bit away from target (the distance you stand from said person should be enough so they can read all your cards so alter according to their eyesight)
4. Slowly reveal each card and ask your subject to read them out aloud.
5. When you reach your final card and they read it out, if they don't suspect anything/get the joke move the card closer and closer until they finally understand.Remember a joke is funnier if you don't tell them, so give them some time to think about what happened! Actions such as slapping your leg, laughing wildly or bashing your fist on the table can help them understand. This is not an actual eyesight test! and use this prank appropriately.