https://preview.redd.it/el1y9b2v9gy61.jpg?width=1095&format=pjpg&auto=webp&s=a66f8ff9e273d9297e6a8bf30efdca0a48895087

https://preview.redd.it/rue13wj7agy61.jpg?width=1200&format=pjpg&auto=webp&s=f070118ba5611126bc13af9120f2e153e567b38c

Removing and replacing bus stop ads can be done non-destructively and quickly. This post will serve as a guide and will allow me to gain some feedback about the activism known as Subvertising.

I removed and replaced a few ads, someone with a greater artistic ability would be able to produce better-looking posters, this is a very effective action for activists who cannot complete their normal actions because of the pandemic.

Example of original ad

https://preview.redd.it/1aaxm95w29v51.jpg?width=2660&format=pjpg&auto=webp&s=9199e36e2ace9f148567e1008bfccb78d636372a

You can tell this was the first one I put up because of the tears and creases in the paper. I learned how the clips work after this one.

People do not stop to read ads, this is around as many words as I would use.

https://preview.redd.it/nk8fvbvh19v51.jpg?width=3664&format=pjpg&auto=webp&s=6f78abd276753e57cac6ceaa60f957c77c4bd19d

I should have added eating less meat is easy and *cheep!*

I prefer Eat Less Meat message since this is mostly excuse free and people won't read a poster that explains all objections to going vegan that are brought up so it is likely that meat reduction is a more effective message with a link that promotes veganism where common concerns can be addressed.

Legality

Non-electric billboard hacks have rarely led to arrest. A Study by a former lawyer for Google warned corporate clients that attempts to prosecute subvertisers would likely cause more bad publicity than the original offense, and suggested the best response may be to "address any criticisms raised."

Other methods like turning the poster upside down or back to front or placing a poster on top instead of removing the original poster are even less likely to cause legal problems. Although, you should bear in mind that

INTRO

Given that we have 9.6k subscribers of varying participation levels, within the audience of lurkers, I will provide the source, courtesy of the Bureau of Public Secrets, with notable excerpts, as I'd rather not waste more space on this discussion than we have to do so:

http://bopsecrets.org/SI/detourn.htm

IMPORTANT NOTE:

These resources are to be understood in the context of combatting militancy, the highest stage of alienation.

Never mind the nonsense. I don't care about this shit. I don't find it spooki. Yet some others might.

BRIDGE OF COMMON KNOWLEDGE:

Detournement has never had a proper translation outside of its language of origin.

Bad texts claiming the International Situationist movement legacy often transate it as such:

• [Derision, Diversion, Detour, et cetera, words like that]

It is closer to be understood as within the field of "juxtaposition", yet calling it that is a great injustice.

HERE ARE THE TWO CATEGORIES OF DETOURNEMENT:

• Minor détournement is the détournement of an element which has no importance in itself and which thus draws all its meaning from the new context in which it has been placed.
• Deceptive détournement, also termed premonitory-proposition détournement, is in contrast the détournement of an intrinsically significant element, which derives a different scope from the new context.

HERE ARE THE LAWS OF DETOURNEMENT

1. It is the most distant detourned element which contributes most sharply to the overall impression, and not the elements that directly determine the nature of this impression.
2. The distortions introduced in the detourned elements must be as simplified as possible, since the main impact of a détournement is directly related to the conscious or semiconscious recollection of the original contexts of the elements.
3. Détournement is less effective the more it approaches a rational reply.
4. Détournement by simple reversal is always the most direct and the least effective

POETRY EDUCATIONAL GUIDE:

Exposure binds these things

decisive moments captured

and presented to spectators

mere seconds of passing time

isolated from their contexts

to make any kind of statement,

so let me show you the

law of juxtaposition:

something next to anything

makes relations with the other.

OUTRO

To be most clear, the International Situationist movement considered Detournement a game.

Detournement was the ultimate ga

I briefly heard of a term called subvertising, or subvert advertising. It seems to be when there are ads of corporations that are redesigned in a satirical way to create a controversial or contrasting message. Have you heard of this or know of any examples? It seems like a form of activism or guerrilla activism. Here is the wiki on it: https://en.wikipedia.org/wiki/Subvertising