I recently got a job at D&B as a research associate after my graduation. I wanna know how well does the name of D&B look on CV? Should I consider other options or should I stay here for a while?
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I would like to target business owners of companies with more than 20 employees, I have access to D&B only so I built a segment and the number does not match the official US Census statistics. Although for smaller businesses the difference is 10-20%, for bigger companies (1000+ employees) the difference is 300-500% which makes no sense.
I was wondering if you guys used D&B for building audiences, if so how satisfied are you with the accuracy of the targeting?
