Brave just released the news that they hired a new Chief Marketing Officer!
Brave welcomes Annie Lee to its leadership team as its first Chief Marketing Officer | Brave Browser
Annie Lee is a very experienced marketing professional with years of experience under her belt, having worked in companies like Twitch, Pinterest and Microsoft!
This move will certainly push the user numbers to new highs.
The end of 2021 showed a massive 15 million daily users:
https://preview.redd.it/r6qdrjwfwde81.png?width=888&format=png&auto=webp&s=b90098a5ea385ee9348a0c39dfa07fd391990f48
the growth chart looks very promisiing as well:
https://preview.redd.it/6o1rbb4iwde81.png?width=888&format=png&auto=webp&s=380a0c043f563adc540041be818834084f87a2a3
Also the numbers of monthly active users reached a phenomenal 50 million users!
https://preview.redd.it/u27drexlwde81.png?width=888&format=png&auto=webp&s=9b9ccd9aaedee7b0e436e38cce2d832833f4f7a3
https://preview.redd.it/177wkftmwde81.png?width=888&format=png&auto=webp&s=c823603ad0a734bb7f45d03b154aa2dd8a6ec19f
The step up of marketing efforts from the side of Brave should also lead to increased advertising sales and more campaigns running in the browser.
https://preview.redd.it/42nw6wnvwde81.png?width=888&format=png&auto=webp&s=4e3bae24b32feaabeb46073f98ece8e6216aebf4
At the same time, the numbers of verified Brave Creators should increase with the popularity and the increase of campaigns:
https://preview.redd.it/i4fxvx5twde81.png?width=888&format=png&auto=webp&s=d31ed13f89cbd7841cb5b55547bb9c11e6e95923
All in all, i believe this is a great move by the project team and i am sure the future is bright for Brave and its token BAT!
"Annie was recently Senior Director of Product Marketing and Revenue Growth at Twitch, and brings 17 years of experience in consumer marketing and online advertising across various tech companies."
https://brave.com/welcome-annie/
> It doesn’t matter all that much, one company executive said.
> “He or she will call it whatever they want, and we’ll be OK with that,” said Steven Kalifowitz, chief marketing officer for Crypto.com. “It’s part of a broader strategy of getting people to know who we are.”
> Unlike an insurance company or beer brand, the American public is still coming to grips with the cryptocurrency sector’s Kool-Aid Man-bursts-through-the-wall arrival in the wider culture. Millions are learning about terms and concepts such as crypto, Bitcoin, digital wallets, blockchain, gas fees and non-fungible tokens.
> It’s complicated, mysterious and not without controversy — the blockchain technology that powers the sector consumes environmentally bad quantities of energy, and cryptocurrencies are wildly volatile in value, more akin to a stock share price than a government currency. It could be a fad bubble or pyramid scheme. And the selling point that crypto is decentralized and unregulated compared to fiat currencies — the U.S. dollar — is troubling to many.
> Those conditions remain a reality for the industry and are why Kalifowitz says Crypto.com is using naming rights to convince potential customers that it’s trustworthy and stable.
> “A big part of the strategy is, ‘How do we communicate the fact the industry is not going anywhere and we’re not going anywhere,’” Kalifowitz said. “The best expression of that is something like this, putting your name on a building.”
Apply here: https://crypto.jobs/jobs/cmo-chief-marketing-officer-at-omnia-protocol
