Second Century Puns

There was, for instance, the time he conducted a crew of new S.A.R.H. (Society for the Aesthetic Rearrangement of History -BJ) recruits – all from late twentieth-century Terra – on a training study of Carter’s World, a newly established agricultural colony attempting to support itself by the export of edible nuts. Barely into their second generation, and having yet to show a profit, the colonists were technologically backward. Nevertheless, they showed a surprising ingenuity in the use of their few advantages. It was this resourcefulness that Feghoot was demonstrating to his rookies.

“Look at the perfection with which these streets are graded”, exclaimed one student. “Earth-moving machinery on this scale is strictly high technology stuff. How can they do it?”

“A new alleyway is being constructed, nearby”, said Feghoot. “Let us walk that way while I explain.” As they strolled, he told his students that countless centuries before, the Carter’s World system had been inhabited by a now-vanished race of giants. This very planet had served them for a nursery, and among the many artifacts they had left were thousands of childrens blocks, immense and precision-cut. You simply jack one up onto logs, bring it where you want it, put collapsible jacks underneath, snake out the logs, spread soil more or less evenly beneath, and collapse the jacks.

“I see”, said the student. “It’s not graded road at all; its a simple hammered-earth base.”

“That’s right,” Feghoot went on smoothly. “You just hit the road jack and don’t come back no mo.”

His students registered dismay and anguish.

“Isn’t that right, old-timer?,” Feghoot demanded of an ancient Carterian standing by the mouth of the newly completed alley they had just reached.

“Ahm afraid not, suh”, said the senior citizen, and the students giggled at Feghoots discomfiture. “Oh, we used to do it that way, but it was far too much trouble. It’s the soil heah. You see, the very same soil which produced our famous cashews is so high in clay content that a child could roll out a road of it. Then, we simply use a system of lenses to bake it into hardness. Ahve just completed this alley mahself, and ahm just a retired professor of Sports History, much too old and feeble to handle hydraulic jacks.

“So you see,” he finished, eyes twinkling, “Mah hammered alley is really cashews clay.”

Howls of agony rose from the students, but Feghoot never hesitated. “And he”, he said, turning to his students, “is clearly the gradi

When I worked for a design agency, I had two adamant higher-ups. There was a brand identity project for a new company, and I was in charge of typography, but those two disagreed with my choice of font.

The first one was this stony-looking Peruvian-American man named Esteban Ferrero, but since that's Spanish for Steven Smith, and our company had a rule that everyone has to call each other using nicknames instead of last names, everyone, including himself, just called him Steve. The second one was a Dutch woman with a sharp glare named Evelien van der Berg. She was famous for giving designers a hard time convincing her that their design choices work better than hers. In accordance with the company rules, we called her Eve.

Anyway, I showed Steve my first draft, and he wasn't convinced that I chose LinoLetter as the main font, and told me that I should use a sans-serif font. But I stood by my position that serifs add legibility to printed and digital material, that it fits the company's identity as an organic store, and that it is hard to stand out with a sans-serif. It took a lot of debate, but in the end, Steve was convinced that LinoLetter was acceptable.

A few days later, I showed Eve a more elaborated version, as for the sizes and styles of the font, and the pairing of LinoLetter with Century as the headline font. She insisted that I should have used a sans-serif font for the headline. I expressed my view that LinoLetter is a font with composed and legible shape, and Century, while it is also legible, has flair at larger sizes. She kept disagreeing with me, saying I should use something bolder and more contrasting, like Tungsten. It felt like hours had passed before the conversation went anywhere, so I had to give up and look for a sans-serif font that goes with LinoLetter.

So it goes to show that the one who gave me a hard time was adamant Eve, not adamant Steve.

You: Will you remember me in 1 second?

Someone Else:Yes

You: Will you remember me in 1 minute?

Someone Else:Yes

You: Will you remember me in 1 day?

Someone Else:Yes

You: Will you remember me in 1 year?

Someone Else:Yes

You: Will you remember me in 1 decade?

Someone Else:Yes

You: Will you remember me in 1 Century?

Someone Else:YES!!!!!!

You: Knock, Knock

Someone Else: Who's There?

You: YOU SAID YOU WOULDN'T FORGET!!!!!!!!!!!!!!!!!!