Media Relations Puns

My wife discovered a tick in our house - likely brought in by the dog after a hike with the family that day. At dinner, it prompted a discussion about the relative risk of Lyme disease and its recent increase in media coverage. My wife made the argument that, while incidents were up, the overall risk is really quite low when you look at actually numbers of incidents. As such, the media coverage is not warranted relative to other safety concerns. My rebuttal:

"Frankly, I think it's about time we had a tick talk"