Emphatically Puns

Husband: emphatic no, five letters Wife: never H: pistol, three letters W: gun H: disgust, three letters W: ugh H: charity, four letters W: give H: female sheep, three letters W: ewe H: Pixar movie, two letters W: Up

i·ro·ny

ˈīrənē/

noun: irony

The expression of one's meaning by using language that normally signifies the opposite,

typically for humorous or emphatic effect.

When my kids were little, every time we were driving and I would see one of the big rolls of Hay (it was usually straw, but whatever), I would say emphatically "Hey" and point.

Still works, twenty some years later.