Business Intelligence Software Puns

Hello esteemed BI professionals,

I come to you asking for help.

What would be the best near-Real-time Business Intelligence reporting software for a young start-up company with lots of data and fast changing environment? How would you approach evaluating softwares?

Most BI professionals I talk to are specialists in one BI software which inevitably makes them think it's the best in the market due to bias. I am looking for objective input as much as possible.

Thank you very much.

EDIT:

Unfortunately my user base hasn't said what real-time means so broadly speaking as latest data whenever a user makes a request or dashboard auto-refreshes when a user accesses it. I am sorry for the ambiguity as I don't know at the moment.

Curious how these roles would differ at the AE level. I imagine most of the day-to-day tasks are the same, but where do the differences come in, with one product family (cybersecurity, et. al) usually being much more complex and technical than marketing tech and business intelligence software?

Seems like people make the move from cybersecurity to marketing tech/business intelligence, and vice versa, pretty often, but why? Is one product family more fun or lucrative to sell than the other?

Why do people get tribal about Business Intelligence (BI) software?

Consistently I see this across the business world, for example the Microsoft folks (or some other mega corp) are blinded and only aware of that stack and reject everything else because (without any research) automatically dislike it. Even when presented with facts they will cover their ears.

Same goes for X where it's the vendor, any vendor you can think of.

Most of the BI world professionals are good at what they do but do not have cross-stack experience. Most of the opinions are from limited expertise.

I find this interesting given most of the folks work in data and you are supposed to be aware of your own limitations and bias.