I'd like to talk about Richard Montañez for a second.

Real quick for those who are unaware, Richard Montañez is the pinnacle of "Janitor to Manager". He was a a Janitor for frito lay that made the recipe for Flaming Hot Cheetos, presented it to the CEO and became an executive.

Now, something has always bothered me about this and I used to just chock it up to the possibility that I might just be an asshole, which I probably am. However now I feel I found the correct platform to appropriately express my opinion behind it.

Richard Montañez is probably a great guy, what I don't like is that he's now constantly used as a poster boy for success and motivational speeches and all I can think about is that he is the perfect example of why this whole "American Dream" nonsense is complete and utter bullshit.

He demonstrates executive culture is a giant circle jerk. It's not an achievement, it's not a grind from the bottom, it's not an accumulation of years of study and dedication. It literally comes down to making one rich asshole like you.

So then why is hustle culture pushed on us so fiercely? "Drive for success", to "spend money without looking at your wallet requires you to work without looking at the time". All bullshit. For the 99% of us it'll accumulate to fuck all except for sacrificing our time away from our families and lives and about 30% of our lifetime income taxed that doesn't go to education, Healthcare, or any kind of progressive social program.

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📅︎ Nov 20 2021
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BREAKING CHEWS: Richard Montañez, Who Rose to Fame as Creater of Flamin’ Hot Cheetos, Unmasked as Liar thedailybeast.com/richard…
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📅︎ May 16 2021
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TIL the story of a janitor inventing Flamin’ Hot Cheetos was fabricated. Frito-Lay publicly stated none of their records show the claimed inventor Richard Montañez was involved in their creation.

This is the best tl;dr I could make, original reduced by 96%. (I'm a bot)


> That process unearthed evidence calling his account into question and led the company to the conclusion it shared with The Times: "We value Richard's many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin' Hot Cheetos or any Flamin' Hot products to him."

> In telling after telling, Montañez says he felt empowered to invent Flamin' Hot Cheetos after watching a motivational video from Enrico, the CEO of the company, that encouraged all Frito-Lay workers to "Act like owners" and take charge of the business.

> The Times found no public comments from him on Flamin' Hot Cheetos or any Flamin' Hot product.

> When asked how that timeline fits with the 1990 Flamin' Hot trademark and test market, Carey insisted that Montañez is the creator of Flamin' Hot Cheetos.

> An industry news wire announced that Flamin' Hot Popcorn did in fact hit shelves in March 1994, as an extension of the Flamin' Hot line that Greenfeld and her colleagues had rolled out four years earlier.

> Greenfeld, the Flamin' Hot team leader, didn't see the story of the scrappy janitor who invented Flamin' Hot Cheetos until the summer of 2018, when she happened upon a blog post on the Esquire website.


Summary Source | FAQ | Feedback | Top keywords: Hot^#1 Flamin^#2 Montañez^#3 Frito-Lay^#4 product^#5

Post found in /r/todayilearned, /r/worldnews, /r/hackernews, [/r/patient_hackernews](http://np.reddit.com/r/patient_hackernews/comments/ndu0sa/the_man_who

... keep reading on reddit ➡

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👤︎ u/autotldr
📅︎ May 16 2021
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Unrelated to Hillary, but felt relevant... story of Richard Montañez and Flamin' Hot Cheetos

I just came across an article detailing how a former Frito-Lay employee, Richard Montañez, has been lying about how he invented Flamin’ Hot Cheetos. Interesting story. Here is what feels relevant or similar to Hillary.

He has been telling the story for a LONG time. He benefited from the story (speaker fees, movie deals). Many people knew the story wasn't true but did not bother to call him out. Thoughts?

The article may be behind a paywall, but if the link works:

https://www.latimes.com/business/story/2021-05-16/flamin-hot-cheetos-richard-montanez

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📅︎ May 16 2021
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Flamin’ Hot Fraud? Frito-Lay Says Richard Montañez Didn’t Actually Invent Hot Cheetos https://url4ever.com/flamin-hot-fraud-frito-lay-says-richard-montanez-didnt-actually-invent-hot-cheetos/?feed_id=140520
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👤︎ u/ib80
📅︎ May 17 2021
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Anyone reading Richard Montañez’s new book?

I picked it up the other day, at one point he lays out three things you need to do to be successful in business, and the first step is understanding corporate food history lol.

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📅︎ Jun 15 2021
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I wonder what Richard Montañez would make of this...
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📅︎ Jul 24 2020
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A Conversation with Richard Montañez (Inventor of Flaming Hot Cheetos) [26:32] pbs.org/video/wkno-conver…
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📅︎ Jan 26 2021
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A Conversation with Richard Montañez (Inventor of Flaming Hot Cheetos) [26:32] pbs.org/video/wkno-conver…
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👤︎ u/DMHshadow
📅︎ Jan 26 2021
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TIL that a mexican janitor named Richard Montañez made the "Flamin' Hot" line of products and is now the executive vice president of multicultural sales and community activation for PepsiCo's North American divisions. - todayilearned reddit.com/r/todayilearne…
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📅︎ Jan 01 2017
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EotW: Richard Montañez - "a janitor at the Frito-Lay Rancho Cucamonga plant in California since 1976, but that all changed when he decided Cheetos needed an extra kick. latino.foxnews.com/latino…
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📅︎ Mar 26 2012
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TIL Flamin' Hot Cheetos were invented by a janitor at Frito-Lay who sprinkled chili powder on some regular Cheetos that didn't get dusted. After his invention, he quickly rose up the ranks to become a PepsiCo executive. His name is Richard Montañez. - todayilearned reddit.com/r/todayilearne…
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📅︎ Jun 29 2018
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TIL That Frito-Lay were invented by a janitor at Flaming Hot Cheetos who sprinkled dust on some regular Cheetos that didn't get chili powder. After his invention, he quickly rose up the ranks to become a Richard Montañez executive. His name is PepsiCo.
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👤︎ u/YabukiiJoe
📅︎ Jun 29 2018
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TIL Flamin' Hot Cheetos were invented by a janitor at Frito-Lay who sprinkled chili powder on some regular Cheetos that didn't get dusted. After his invention, he quickly rose up the ranks to become a PepsiCo executive. His name is Richard Montañez. cnbc.com/2018/03/27/a-jan…
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📅︎ Jun 29 2018
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Did a janitor at Frito-Lay invent Flamin Hot Cheetos in his kitchen or has he been fooling everyone for years?

The legend states that while employed as a janitor at Frito-Lay, Richard Montañez took home unseasoned Cheetos and used his own spices on them. He discovered the CEOs number and called him to pitch the idea of spicy Cheetos. The CEO of FritoLay took the idea seriously, flew out to the janitors plant to view the quirky presentation, and ultimately this would catapult Montañez towards an executive role in the company.

Mr. M has been profiting from his charming story for years without being challenged by any entity until recently when the LA Times deeply investigated his claims, releasing a startling article titled: “The Man Who Didn’t Invent Hot Cheetos”. One challenger of his story is a former female employee who claims she actually invented the Flamin Hot name and worked on the real project at Frito-Lay. She claims Mr. M was never involved at all, and she became outraged upon discovering Montañez was profiting from a Flamin hoax . The article also points out several discrepancies in Montañez’ career timeline. Mr. M refuses to directly respond to these counter-claims, instead posting a vague video online of how people will try to shut your success down.

But if Montañez was in fact a complete nutjob, why has he never been exposed by FritoLay or pursued legally for making false claims on the brand? The spicy snack was created around 30 years ago, depending on who you ask, so perhaps some records have been lost to time. And interestingly, Mr. M recently posted what he claims to be an original Bag design to his TikTok account, autographed by him, of course. Other evidence he posted to Instagram has since been deleted by him for unknown reasons.

PepsiCo did verify that Mr Montañez actually worked at Frito-Lay for several years and there are a few employees who believe his story. Mr. M is now retired and works as a motivational speaker, reciting his Cheeto story across the globe and online, preaching work ethic and growth. In his flyers he’s still there holding a Hot Cheeto bag. On YouTube there’s an hour long video where he explains his debatable story in more detail then I did. He’s also now using his Cheeto fame to be involved in a Biopic movie about his life, directed by Eva Longoria.

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📅︎ Sep 23 2021
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ABC 7: Prime Taco's Hot Cheeto burger has lines of people waiting around the block abc7chicago.com/cheeto-bu…
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👤︎ u/WP_Grid
📅︎ Jun 03 2021
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SERIOUS: This subreddit needs to understand what a "dad joke" really means.

I don't want to step on anybody's toes here, but the amount of non-dad jokes here in this subreddit really annoys me. First of all, dad jokes CAN be NSFW, it clearly says so in the sub rules. Secondly, it doesn't automatically make it a dad joke if it's from a conversation between you and your child. Most importantly, the jokes that your CHILDREN tell YOU are not dad jokes. The point of a dad joke is that it's so cheesy only a dad who's trying to be funny would make such a joke. That's it. They are stupid plays on words, lame puns and so on. There has to be a clever pun or wordplay for it to be considered a dad joke.

Again, to all the fellow dads, I apologise if I'm sounding too harsh. But I just needed to get it off my chest.

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📅︎ Jan 15 2022
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Blind Girl Here. Give Me Your Best Blind Jokes!

Do your worst!

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📅︎ Jan 02 2022
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French fries weren’t cooked in France.

They were cooked in Greece.

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📅︎ Jan 20 2022
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This subreddit is 10 years old now.

I'm surprised it hasn't decade.

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📅︎ Jan 14 2022
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You've been hit by
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👤︎ u/mordrathe
📅︎ Jan 20 2022
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Dropped my best ever dad joke & no one was around to hear it

For context I'm a Refuse Driver (Garbage man) & today I was on food waste. After I'd tipped I was checking the wagon for any defects when I spotted a lone pea balanced on the lifts.

I said "hey look, an escaPEA"

No one near me but it didn't half make me laugh for a good hour or so!

Edit: I can't believe how much this has blown up. Thank you everyone I've had a blast reading through the replies 😂

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📅︎ Jan 11 2022
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What starts with a W and ends with a T

It really does, I swear!

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📅︎ Jan 13 2022
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Why did Karen press Ctrl+Shift+Delete?

Because she wanted to see the task manager.

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👤︎ u/Eoussama
📅︎ Jan 17 2022
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So 2 trees got arrested in the town I live...

Heard they've been doing some shady business.

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📅︎ Jan 18 2022
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I was almost upset that my coffee tasted like dirt today

but then I remembered it was ground this morning.

Edit: Thank you guys for the awards, they're much nicer than the cardboard sleeve I've been using and reassures me that my jokes aren't stale

Edit 2: I have already been made aware that Men In Black 3 has told a version of this joke before. If the joke is not new to you, please enjoy any of the single origin puns in the comments

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📅︎ Jan 19 2022
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What is the scariest tree?

BamBOO!

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📅︎ Jan 18 2022
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What is a a bisexual person doing when they’re not dating anybody?

They’re on standbi

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📅︎ Jan 12 2022
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My ten-year-old daughter came up with this at dinner tonight: What do you get if put a copy of Macbeth on top of a dictionary?

A play on words.

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👤︎ u/ah1887
📅︎ Jan 20 2022
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Geddit? No? Only me?
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👤︎ u/shampy311
📅︎ Dec 28 2021
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My son, Luke, loves how I named our kids after Star Wars characters...

My daughter, Chewbecca, not so much.

👍︎ 8k
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📅︎ Jan 21 2022
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I wanna hear your best airplane puns.

Pilot on me!!

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📅︎ Jan 07 2022
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E or ß?
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👤︎ u/Amazekam
📅︎ Jan 03 2022
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