Trade Group Puns

here's one i've been working on.

ok so there's this trade publication for the hospitality industry.

it comes out once a quarter, but just now they're doing their annual "best hotel" awards

and there's a prize for best overall, and, you know, the hilton group wins every year...

but there are also categories for boutique hotels, budget, airbnbs, etc etc

and then there's a "fun" category called "best hotel for nonhuman guests"

and loads of luxury pet care places are entering in, overpriced kennels basically, taking it really seriously...

but also ppl are sending pictures of insect hotels they've built with their kids in their back yards and stuff, it's a bit of fun.

and then this one person sends in an entry, which they say is "an overnight guesthouse for footwear"

...

and one of the judges turns to the other and says "right, this one's definitely going to win it"

the other judge says "why?"

...

...

... ...

"it's a shoe inn."

thankyouthankyou.

Not many people are aware of its existence but I assure that it is there all the same. The king of this little land faces a lot of difficulty. He wants to make his kingdom into a sovereign nation but unfortunately they do not have the infrastructure, population, or economy to do so. In fact, this small state is only known for a single export. Thanks to their proximity to some of the finest gold and other metals in the world but total lack of an ability to process those metals on a mass scale, they have been left with only one option. You know the saying; when life hands you lemons, make lemonade. Make lemonade they did. This tiny territory is renowned for creating the highest quality watches in the world. No expense is spared and their elite group of craftsmen train for their entire lives from childhood to produce these terrific timepieces. Men of great wealth and taste have been known to trade entire fortunes for just a single one of these watches; that is how valuable they are.

The king knows this and he knows that only a small portion of his populace can ever hope to become one of the respected elite, let alone hold one of their masterpieces in their own hands. Being a very just and fair man, the king ordered the most senior watchmaker in the land to create something the likes of which had never been seen. A watch of such great craftsmanship so as to be above monetary value. The man labored long and hard for many nights to produce the king's watch. When he at last presented the completed work to his lord - in front of the entire nation, no less - he was met with thunderous applause and a warm embrace. He had done it! The king then made a shocking announcement.

"This masterpiece belongs to my people!"

When the roaring of the crowd died down he continued.

"This watch shall be a symbol of my love for all of you. Though I rule over you with supreme authority I do not wish a single one of you to feel that you do not have a voice in the ruling of this nation. From this day on let anyone who doubts my decisions or questions my judgment wear this watch and stand as my equal to voice their concerns. Should even a single one of you think me unfair or wrong in any matter then simply come to my castle and I will present you this token of good faith."

The king made good on his word and from that day on all citizens knew they held the right to challenge their king's rulings. Over time the watch became a symbol of fairness throughout the land. Anyone who wore it