>Whether it’s his Nike-branded sneakers going for thousands on resale sites, selling out a McNugget-shaped body pillow or a pandemic-approved Cactus Jack hand sanitizer, La Flame’s Gen Z ragers are always ready to swipe their parents’ credit cards at whatever he has to offer next.
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>Once Mattel got wind the 28-year-old maestro was using his love of cars as part of the aesthetic for his Cactus Jack compilation album, they rushed to team up and roll out a limited-edition Hot Wheels car in January that was a replica of the one seen on the JACKBOYS cover.
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>Scott became a trailblazer in the video game space with his unique Fortnite experience. The 10-minute concert drew over 12 million fans on Twitch for Epic Games in April and currently sits at well above 100 million views on YouTube.
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>On the music side, Trav didn’t let up in the accolades department. In May, Scott reunited with one of his heroes Kid Cudi for “THE SCOTTS,” leading Cudi to his first Billboard Hot 100 No. 1 in his career. Scott unleashed an array of merchandise to complement the release and both of the ragers’ fan bases made sure the collab notched a lofty chart debut.
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>Scott continued his foray into the video game space by coming on board with SONY as a creative partner in the PlayStation 5 rollout. Scott reportedly netted $1 million in the deal, which saw him voiceover a commercial and receive a console early before the general public, but Forbes expects the multi-year contract to be ultimately worth upwards of $20 million with a “co-branded console” and possible “Travis Scott video game” in the future.
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>Scott’s landmark partnership with McDonald’s in September proved he moved the needle on a mainstream level. La Flame was given a commercial that was seemingly on a loop along with his own Travis Scott Meal, which caused supply shortages at some restaurants.
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>With Scott’s third Hot 100 No. 1 in less than a calendar year, he became the fastest artist to reach the summit with three chart-toppers in Billboard history when “FRANCHISE” featuring Young Thug and M.I.A. went No. 1 in October.
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>Trav’s diehard fanbase came through for him once again. Even though most are too young to own a CD or cassette player, 58,000 CDs and cassettes were tallied in the first week to help vault “FRANCHISE” to the top.
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>Scott finished off 2020 by flipping into “Ad-Stroworl
