A list of puns related to "New Design series"
After the success of the 'K' car in the 1980s that revitalized Chrysler, Lee Iacocca brought in the design team to announce that he wanted to them to design a sports car line next. He then met with marketing and told them in NO UNCERTAIN TERMS that the hood ornament of the car would be a snail and that this would be known as the S series of the Chrysler brand.
'Mr Iacocca, you've turned the company around so we trust you, but what is your thinking.'
'Well, I want people to see this new car passing them by and say...'Look at that S car go!'
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