Conversion rate optimization Puns

Hello,

I'm starting a research project about CRO and I'm wondering whether you'd use a tool that will analyze your store and give you suggestions that could lead to improving your conversion rate.

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I’d like to share some intermediate to advance tactics on how to generate more leads and customers by optimizing your landing page. This is based on my experience and insight on landing page and conversion rate optimization. This will be in cliffnotes format - meaning I'll try avoid long-winded blog style paragraphs and focus on bullet points for those with short attention spans.

Specifically, we’ll do a deep dive into how optimizing your hero section will improve conversion rates and lower cost per lead, regardless of the type of traffic generation method you’re using (content marketing, social media, paid ads)

Because alot of landing page optimization is visual, we’ll use the well known software company, Proof. I will break down the 4 elements of their hero section, why it works, and how you can apply the same techniques.

Screenshot of my markup:

https://www.canva.com/design/DAEqGW8mRf0/nMJNsixsgaIkvgGc2W9HHw/view?

This advice is applicable to ecommerce and lead generation. But because I work primarily with service-based businesses, I’m going to speak from that context. So this is applicable to lead gen in the areas of B2B,B2C, local businesses, and service providers.

There are 4 areas of optimization for the Hero Banner

1. The CTA
2. The Hero Image
3. The Social Proof
4. The Hero Headline and Subheadline

Let’s breakdown each of these four areas below

1 - The CTA

CTA = Call To Action

What is the primary CTA you want someone to take on your landing page? Fill out a form for a consult? Book a free trial? Download a lead magnet?

In the case of Proof, they want someone to give them to try their product for free by opting in with their email address.

Some advance tips:

• Make the CTA button stand out with a color that isn’t part of the brand’s design scheme. This can improve conversion rates
• Experiment with CTA verbiage. If you’re marketing an ebook that helps with conversion rate optimization, something like “Improve my conversions” would perform better than “Download Now”. In Proof's case, "Try for free" is more powerful than "submit email"
• It’s okay for the CTA to be sprinkled throughout your page. Most people seem to think you only need to do it once. I’ll sprinkle the CTA 2-3 times due to scrolling behavior on mobile.
• There are some scenarios where the CTA should not be in the header but in most of my client cases, we attempt to make space for the CTA in t

Hey everyone, I wanted to make a post on how people could get more sales on Shopify without having to spend more money on ads to "scale" and also increase your conversion rate at the same time.

Most people think that if they spend more money on ads that you'll be making more sales especially in the drop shipping world because that's what all these "gurus" talk about. when in reality if you are spending $100 a day in ads for example and only making 10 sales, you don't need to spend $200 and hope to get 20 sales. With store optimization you can still spend the same amount of money and still get more sales. With this I have taken stores that I worked with that were getting 1-2% conversion rates to 4-9%+. Take in account that each store is different.

I had a lot of people ask me if I had a youtube channel talking about this but said no for a long time until recently. I made my first video exactly about what this post is with 3 things that you can implement on your store to see better results. I plan on making more detailed videos on tips and tricks for shopify and ecommerce from over 6 years of experience and knowledge.

Here's the link if you want to watch: https://www.youtube.com/watch?v=tzEJSbOdOmo

Please let me know your opinions and feedback! It's my first video so hopefully I get better with them

So I'm planning on opening a store selling handbags or any product targeting women but not clothes or shoes.

Here are my expected spending and expected results:

Ad spend per day: $7.5

Channels: Instagram and Facebook

Expected visitors per day: 300 visits, targeting 1000 visits per day.

Expected sales: 3 conversions (1% conversion rate)

Targeting: High class women in need of classy, luxurious and quality handbags.

So here's my question, is it possible to achieve 3 sales per day with 300 visits or using $7.5 in ad spend each day?

Or I'm I too ambitious?

Please advise - thanks!

Contact us to know about Conversion Rate Optimization, It is essential for your business to learn something new and out of the blue from several industry giants most followed strategies and implements few elements to improve your business.