Steve New Puns

I called some relatives and got to hear this gem of a conversation:

My stupid teenage cousin wants to go to some party and my uncle was so cringe. He said to him that everything was dangerous due to exposure and he quoted statements made popular in the news:

Steven: I want to go to Nikki's No School party.

Uncle: Are you crazy? You have to be safe. What about social distancing, Steve?

Steven: I'm not going to get sick. I'm not old.

Uncle: Yeah you can, you idiot. You're not going. Hashtag go home, I mean stay home.

I was like 🙄

There is a world where everyone is a cheerio and there are 4 main ranks. There is the plain cheerio then the chocolate cheerio then then the rainbow cheerio and then finally King cheerio himself. In this world there is a man called Steve, Steve was a plain cheerio working at a Mc. donalds. He found working there very boring, so he saved up enough money to get a surgery to become a chocolate cheerio. And so he got the surgery and now he was able to be manager at the Mc. Donalds he was working at. However he still didn't feel as if this was enough so he saved up enough money to get another surgery to become a rainbow cheerio. Now that he was a rainbow cheerio he owned Mc. Donalds itself. As a celebration king cheerio hosted a party at his mansion for Steve's new job. During the party Steve got a chance to speak with the King and he asked him how it was to be a the king, but the king replied that it was extremely exhausting to be the king. So Steve decided that he didn't want to be king. After his conversation he felt thirst so headed over to the drinks building. On the first floor he new he could get bear which he wanted, but as he arrived he noticed that the line was too big. So Steve went up to the next floor where there was wine, but again the line was too big. On the third floor there was Coke, but just like the other floors the line was too big. He also new that on the 5th floor there was milk which was his favourite. So he thought that might as well skip the 4th floor to get milk. But he changed his mind has he walked by the 4th floor as he saw the sign that they where serving punch and as he realised there wasn't any punchline.

When I worked for a design agency, I had two adamant higher-ups. There was a brand identity project for a new company, and I was in charge of typography, but those two disagreed with my choice of font.

The first one was this stony-looking Peruvian-American man named Esteban Ferrero, but since that's Spanish for Steven Smith, and our company had a rule that everyone has to call each other using nicknames instead of last names, everyone, including himself, just called him Steve. The second one was a Dutch woman with a sharp glare named Evelien van der Berg. She was famous for giving designers a hard time convincing her that their design choices work better than hers. In accordance with the company rules, we called her Eve.

Anyway, I showed Steve my first draft, and he wasn't convinced that I chose LinoLetter as the main font, and told me that I should use a sans-serif font. But I stood by my position that serifs add legibility to printed and digital material, that it fits the company's identity as an organic store, and that it is hard to stand out with a sans-serif. It took a lot of debate, but in the end, Steve was convinced that LinoLetter was acceptable.

A few days later, I showed Eve a more elaborated version, as for the sizes and styles of the font, and the pairing of LinoLetter with Century as the headline font. She insisted that I should have used a sans-serif font for the headline. I expressed my view that LinoLetter is a font with composed and legible shape, and Century, while it is also legible, has flair at larger sizes. She kept disagreeing with me, saying I should use something bolder and more contrasting, like Tungsten. It felt like hours had passed before the conversation went anywhere, so I had to give up and look for a sans-serif font that goes with LinoLetter.

So it goes to show that the one who gave me a hard time was adamant Eve, not adamant Steve.