After digging into GameStop's potential refurbishment strategy which is a BIG FUCKING DEAL I decided to research GameStop's private label strategy. ATRIX is / was the brand for GameStop and the brand has been used for a number of products including: Gaming Wheel, Oculus Quest Cable, Nintendo Switch Screen Protectors, and more.
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The ATRIX brand was probably licensed to a subsidiary of GameStop called "GameStop Texas Ltd." but there was an opposition filed on October 26, 2021 against the trademark application. DISCLOSURE: I am not a trademark attorney or any kind of attorney but I have filed for numerous trademarks with successful registrations. As you can see in the above screenshot ATRIX was filed in classes IC 009 016 and 028; the company is not limited to the categories listed after the class.
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What the opposition means is basically someone said "fuck you, pay me". There was a good chance it was a vacuum company that filed the opposition because they currently have the mark ATRIX registered in class 007. Even though Atrix International may have no intention of ever selling electronic cables and gaming controllers they probably put up the middle finger because they heard about the sneeze and know GameStop has a shit ton of cash. Or maybe a SHF influenced them to stall GameStop's private label strategy?
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It's ok, don't worry. It might actually be a blessing in disguise. GameStop filed for the "GameStop" brand to be used in several of the same classes while omitting IC 016 (for collectible cards); thi
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A recent post about a GameStop job opening intrigued me. GameStop is looking to hire a Private Label designer. Why you might ask?
In my analysis I will hit on why private label is interesting and my revenue assumptions for private label, PowerUp members, and the NFT Marketplace. Please feel free to check out my previous two posts that go into more detail on each of the revenue channels.
TA:DR - GME's private label strategy could generate significant revenue. The NFT marketplace could generate $3b annually by 2025 and a tweak to the PowerUp subscription structure could generate an additional $500m+ by 2025. Lots of growth opportunities in front of GameStop!
Private Label strategy, revenue, and assumptions
Who here loves shopping private label? Huh? I love me some Kirkland’s and Trader Joe’s! Why do retailers have private label brands? Simple, better margins, which equals to more cash hitting the bottom line.
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Private label (PL) brands have now outpaced branded products for the past 4 years in total dollar sales. This means the PL category has grown faster than the branded category every year for the past 4 years!
What is driving this?
Consumers are more educated now and understand that private label products are manufactured by the same companies that produce branded products i.e. comes from the same place.
Price. Typically, PL is cheaper than branded.
Consumers finally trust PL because the retailers are leaning into the education piece. This is done through better packaging design that communicates the product's attributes that resonate with the consumers.
Why are retailers leaning into PL?
Margins, margins, margins. Retailers buy their PL products directly from manufacturers rather than brands or distributors. This means more cash to the bottom line.
Price. Since retailers are getting a better margin, they can lower the price and undercut brands, driving more topline revenue for themselves.
Target loves private label. Why? Because they generat
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I just started sending a few products to FBA last couple months, have a few sales without really promoting anything. I am a manufacturer of luxury products for major brands, now doing some of my own products. Should I be considering offering my products to other sellers? My product could be private branded for others as well. Let others do the selling/marketing and keep manufacturing? or commit focus/resources on selling direct to consumer via ecom/fba etc...
Amazon prohibits duplicate product pages put up for the same product. According to Amazon's catalog department, the duplicate pages will get yanked eventually, and the violation will be attributed to your account. Too many violations on your part, and you are kicked off Amazon permanently. And it is nearly impossible to get back on, once you have been kicked off.
Yet with all the Private Label gurus teaching you the same formula, no one seems to acknowledge the problem of everyone and his brother selling the same PL items on Amazon, creating many, many duplicate pages. Do they just not know the rules?
By the way, just because you see tons of violations of Amazon’s rules up on Amazon.com, don’t mistake this for the idea that it is permitted. Amazon is notoriously bad at policing their own website, and count on customers to report violations.
But if you’ve posted an illegal duplicate product page without getting their permission first, it will eventually get yanked by their catalog department. And there goes your private label item, and whatever you’ve spent to import and store it at FBA.
I’d love to see a Private Label guru tackle this issue, but so far, none have. Their ignorance of this issue disturbs me, since with almost any product you PL, there can be a lot of money riding on it, from what you paid to buy it from China, to the fees you pay FBA to store it for you.
Is there any training out there that speaks to this, or do all of them skip over this incredibly important subject? I mean, if you get caught, you could lose all your investment in your products, as well as your Amazon Store. How can a subject this important be completely ignored by the Private Label gurus? Or am I just missing something here?
Thanks for any help you can give. And, can you recommend some training that is smart enough to address these issues - some training you are really excited about. Please, no Online Auction Learning Center or Startup Bros. These are mediocre or average at best, and don't let you contact them for answers to your questions.
I mean something really stupendously great with tech support, if it even exists somewhere, that I just don't know about yet. Something that gets you excited about PL and eCommerce. So far, I've been pretty disappointed with the dismal training videos I've seen. Maybe I'm expecting too much!
Thanks.
1. Products' success rate follows a normal "bell curve" distribution
Whatever Junglescout or other product research tools have you believe, when it comes to choosing products to sell - whether on a marketplace like Amazon or on your own store - nobody knows in advance which products will do well.
In my experience, these are the odds you can expect:
- 10% of your products will be "best sellers" and generate a disproportionate amount of your sales
- 70-80% will be "dribblers" - as comrade Dyatlov would say "Not great, not terrible" - these add up and generate nice revenue, but no individual products makes rockstar sales
- 10-20% will be total flops - you can either very slowly wait for these to sell out or lower the price until it reaches an acceptable sales velocity and sell out.
2. To increase your odds, sell in as many places as possible
We do business in Europe, which is made up of 28 countries. We're not lucky enough to be one economic unit such as the US with a shared language, but this hurdle is an advantage for those who don't mind some extra work.
Many companies here only sell domestically. We sell internationally. Spain, Portugal, France, Italy, Belgium, etc. We sell in all these places. Some of these countries are flops in terms of sales, but some are wins. Sometimes, an otherwise loser product is a winner in a different market.
The same goes for sales channels. We sell on most major marketplaces (Amazon, Manomano, Aliexpress, Ebay, Cdiscount, etc.) and on our website.
The more places customers can find your products, the higher the probability of sales.
3. The common characteristics of failed products
Finally, even though it's hard to state certainties in an uncertain world, there is one pattern we noticed that's reliable: competition.
Some of our failed products include power drills. This category is insanely competitive since this product has low barriers to entry (we're talking about a small product, FBA-able, lots of copycats, big brand name competitors sold by Amazon). Even though our listings were top-notch, that wasn't enough.
Lesson: don't enter highly competitive markets, unless you can outcompete everyone (which in most cases, you won't be able to do).
Hi everyone. I am trying to set up a custom auto-scaling solution with AWS using MicroK8s and I am using AWS and it's Auto-scaling Groups.
My EC2 machines are already joining the cluster OK and leaving it as well, my only problem is with the node labels. I am trying to find a way to apply certain tags to a joining node once it joins the cluster because I have different EC2 types for different workloads and I need the labels to select the nodes that will have my pods.
I am trying to apply the label at the end of my user-data script that runs on boot of each EC2. On this Script I have multiple configurations, I install Microk8s, get multiple scripts and settings from S3, I basically set up my joining nodes.
My EC2 machines already have the tags applied at the "AWS level" since AWS allows to tag resources for easier management, I already have ways to extract, in each node, the label I want to apply to it and this is working perfectly (as in I can put it wherever I want).
My attempts were:
- Using an SSH session into the master node to run
kubectl label node label=value - Using the Kubernetes API and applying a
PATCHrequest with the new label to the joining node - Using the Kubelet/Kubelite
argsto apply a label on the joining node
These did not work because:
- Once I SSH'ed into the master and ran the
kubectlcommand it told me the joining node did not exist (not yet) - Same reason as no.1, I even created a service account ONLY for joining worker nodes that could only
PATCHnodes but still it told me the node did not exist yet - The file that has the
--nodeLabels="LABEL1=VALUE2,LABEL2=VALUE2"(kubelet args) gets reset after joining the cluster, already asked for help on MicroK8s Slack, tried multiple setups and configurations, got nowhere
I was thinking of adding a sleep 60 command in my user-data script and try to wait for the joining node to be available in the cluster and then use the API to PATCH the node with the label but this wouldn't be ideal...
Does anyone know of tools or a way that can help me in this? Thank you.
I worked for walmart in the private label sector, jack links beef jerky was the supplier when i was there for all our great value beef jerky. We were not aloud to tell the public who makes the great value products (private label products), but 9/10 of the time it was a major corp. who was making it for walmart. So you may be supporting kelloggs without knowing by buying private label items. For example, Walmart private label buns used to be made by flowers inc, which is wonder (dont know if they do anymore, i worked for the company in 2015). Just be careful. The safest thing you can do is to buy the competitor. Nothing pisses off a CPG company like Kellogg's more than when they see they are losing share to their rivals.
Just wanted to raise the flag, not all private label foods are made by kelloggs but you cant be too safe. (obviously, this negates any items that kellogg's doesn't make, like shampo)
Timestamped Photos: https://imgur.com/a/t51rRvk
Hello once again as I round up what is likely the last of the unboxed rarities I can part with for now. First up is the crown jewel of the thread, Incredible Crisis complete in box for the PS1. As you can see in the images everything is in mint condition with the disc only having one light surface scratch on it preventing it from being truly perfect, but it is as close as it gets otherwise. Complete in box copies sold for 40-55 shipped with scratched discs, with only two mint condition auctions I could find that sold for 65 shipped. I am only asking for 35 shipped for my nearly perfect copy!
Next up I have the original black label version of the cult hit Manhunt 1 for the Playstation 2 complete in box with the registration card. The disc does have some light scratches but overall in great condition when looked at head on and plays through flawlessly as it was recently tested to completion. Hopefully Rockstar will return to this franchise one last time. This has sold on average from 25-35 shipped when complete in box, a couple even reaching 50 with the registration card intact. I am only asking for 20 shipped for mine!
Lastly I have the original big boy that lit the WW2 powder keg that dominated shooters longer than most people could even handle. Medal of Honor 1 black label for the Playstation 1 complete in box, with the Official Brady Strategy Guide. The manual and art are mint, the disc has been resurfaced and plays through flawlessly, and the strategy guide only has shelf ware on the outer cover with the inside looking fantastic. I am only asking for 20 dollars shipped for both bundled together!
Incredible Crisis CIB: $35 Shipped
Manhunt 1 CIB Black Label w/ Reg Card: $20 Shipped
Medal of Honor CIB Black Label w/ Brady Strategy Guide: $20 Shipped
Timestamped Photos: https://imgur.com/a/t51rRvk
Dropified has recently stopped accepting new users for their “private label on demand” service.
Does anyone have access to one these accounts (or know someone who does) who is willing to sell.
I do a mix of DTC e-commerce and export of products overseas in the food/beverage category.
In my experience it takes weeks or even months to find a manufacturer willing to white label their products and longer for one willing to work with you on private label brands.
I've built a database of small food manufacturers across the US willing to private label their products.
I'm thinking of creating a membership-only site for folks looking for private label services where they can access this database, see minimum order quantities, products offered by each vendor, and the vendor point of content. Similar to AliBaba but the focus would be small US manufacturers in food/beverage and personal care/hygiene products.
Do you think this is something people would pay for? I'm thinking it would be $15/month for access to 1000+ vendors.
Hey guys,
So I was about to add my first product on Amazon, it's private label with my brand on it. On the product entry process, came across an error that I have to register my brand.
How long does it usually take? I guess you have to apply for it?
I found a niche I'm excited about but need to decide if I want to start w/ dropshipping (via aliexpress and others) or go straight into private-label. I understand private labeling is more of an investment and would likely mean I need to hold inventory... but would be more unique. How do you think I should decide which route to go? Would it make sense to go via aliexpress and make sure the niche "works" and can get decent traffic and ROAS first?
Starting March 1st, cosmetics companies are no longer allowed to sell (or manufacture) products tested on animals in NJ. There are some exceptions to this rule, however, I don't think Alibaba importers would count under the exceptions. DLS, Basic Beauty, Saint Luxe, etc all have "business" addresses based in NJ, which I would interpret means they operate out of NJ. There's a $1000 fine each time a company violates this new law.
Anyway, wondering if we could somehow use this law to get these brands out of Boxy/Ipsy???
Here's the bill that was signed:
