Hard Working Americans Puns

So once upon a time, there was a planet shaped like a cheerio. A small moon made of milk or tied the planet, going through the center of the donut shaped world. On this planet, lived an interesting species. They acted and lived similarly to us humans? But looked just like large Cheerios (with footings hands and feet like miis) Within this society there were levels of Cheerios: original, honey nut, and finally frosted. The originals were the backbone of the economy, doing the herd labor while the honey nuts ran the businesses and the frosted Cheerios (the top of the top) led the world. Our story today focuses on a single Cheerio. Born into an original Cheerio family, this lad learned the hard way how to work. From a young age, he was forced to get a job in the local milk refinery, where his dad worked. He grew up, and soon had a family of his own. His wife, son, and daughter all worked hard, but were happy. One day walking home from school, the kids found a runaway honey nut Cheerio pup, and decided to keep him. It wasn’t much, but it inspired our little Cheerio friend here. One day, he got fed up with taking orders, and demanded a raise. His entire family has worked in this one factory for three generations, and he wanted to move up in the world, not just for him but also his kids. His old boss however, did not have the power to promote this Cheerio, and he was forced to make a life changing decision: he would go to the refinery company and use every penny in the family savings account (under the bed) to try and get a higher position. After waiting on line for over a week, his appoint was finally here. After bickering and bargaining for hours, the refinery company boss saw a spark in this lad’s eye. He agreed to give this Cheerio a promotion to the honored honey nut glaze in exchange for everything this man owned, including the family’s prized honey nut dog. Was it worth it? Well pretty soon he owned his own milk refinery and was able to breed his own honey nut dogs, so yes, yes it was. Owning and operating the refinery went smoothly. Milk was transported from the moon to the planet using space busses, and the milk itself was funneled down to the refineries using large straws. After the milk was ready to drink, it was shipped off to be sold. He was happy working here, but eventually he realized it wasn’t enough. This Cheerio, once a simple original Cheerio wanted to follow the “American dream” and do the best he could. He wanted to become a frosted Ch

When I worked for a design agency, I had two adamant higher-ups. There was a brand identity project for a new company, and I was in charge of typography, but those two disagreed with my choice of font.

The first one was this stony-looking Peruvian-American man named Esteban Ferrero, but since that's Spanish for Steven Smith, and our company had a rule that everyone has to call each other using nicknames instead of last names, everyone, including himself, just called him Steve. The second one was a Dutch woman with a sharp glare named Evelien van der Berg. She was famous for giving designers a hard time convincing her that their design choices work better than hers. In accordance with the company rules, we called her Eve.

Anyway, I showed Steve my first draft, and he wasn't convinced that I chose LinoLetter as the main font, and told me that I should use a sans-serif font. But I stood by my position that serifs add legibility to printed and digital material, that it fits the company's identity as an organic store, and that it is hard to stand out with a sans-serif. It took a lot of debate, but in the end, Steve was convinced that LinoLetter was acceptable.

A few days later, I showed Eve a more elaborated version, as for the sizes and styles of the font, and the pairing of LinoLetter with Century as the headline font. She insisted that I should have used a sans-serif font for the headline. I expressed my view that LinoLetter is a font with composed and legible shape, and Century, while it is also legible, has flair at larger sizes. She kept disagreeing with me, saying I should use something bolder and more contrasting, like Tungsten. It felt like hours had passed before the conversation went anywhere, so I had to give up and look for a sans-serif font that goes with LinoLetter.

So it goes to show that the one who gave me a hard time was adamant Eve, not adamant Steve.