Original article

Advertising Superstar David Droga Knows How To Get In Your Head

Just over a month after Donald Trump was sworn in as the 45th president of the United States, The New York Times launched its first major ad campaign in recent memory. At its center was a powerful, minimalist TV commercial that debuted during the February 26 Academy Awards broadcast.

In the spot, the disembodied voices of cable-news pundits chatter away as various statements flash in black letters on a plain white screen:

The truth is our nation is more divided than ever. The truth is alternative facts are lies. The truth is women’s rights are human rights. The truth is we have to protect our borders.

It concludes with a tagline: “The truth is more important now than ever.”

The commercial went viral, racking up more than 15 million YouTube views. Stephen Colbert made a parody version, publications across the country covered it as a news story of its own, and the president himself turned his Sauron-like eye on the campaign via his favorite channel of unfiltered communication, Twitter: “For first time the failing @nytimes will take an ad (a bad one) to help save its failing reputation. Try reporting accurately & fairly!”

For ad-industry watchers, it was this repetition and amplification of the original message across so many channels that was most impressive. In fact, it’s one of the signatures of the New York–based agency that created it, Droga5. From its founding in 2006, the company has looked for novel ways to feed its messages into the larger media and pop-culture machine, dramatically increasing reach and impact. The strategy doesn’t always work, but when it does—as with the New York Times campaign—the effect is significant. “Just knowing you’re putting something out there that could take on a greater life, that’s our sweet spot,” says David Droga, the agency’s Australia-born founder and creative chairman. “That’s what we try to do.”

Droga—who has a reputation for being outspoken, edgy, and critical of his industry—is one of the ad business’s key thinkers at a moment of major uncertainty. Last year, digital marketing in the United States exceeded television advertising for the first time, with $72.5 billion spent online versus $71.3 billion paid for TV spots, according to a PricewaterhouseCoopers report. With 30-second TV spots increasingly being replaced by

I'm a graduating student and I want to know how does one make it in the industry. By making it, I mean the kind of achieving something grand in your career in 15-20 years time.

Before applying to different agencies, which factors should you consider first? Should you chase after working in a small team, where workload is heavy but it provodes you opportunities to showcase your skill/talent? Should you go with a big big agency, where you have dozens of creatives and the competition is high? Should you go with an agency that has won multiple metals in recent years? Should you first go up the ranks by working locally, before you move in globally? Should you look for a mentor who can guide you in your career? Etc etc.

I hope you get what I mean. Thanks guys, looking forward to hearing your thoughts.

Edit: I'm an art director student, and I know there are a lot of CWs who go up the lasder faster than ADs. Does being an AD or vice versa come to play? Or is it simply because the competition for ADs' high, meaning fewer get promoted to CDs?

Que este señor haya follado o se lo hayan follado en sus fiestas sexuales y se haya fumado un porro o una tonelada, es lo de menos, es su vida.

Ojalá, hubiese sido solo eso.

Lo que debería poner en aprietos a esta gentuza es haber financiado grupos criminales por el mundo, haber bombardeado un país entero, como Libia, provocando un genocidio y lo es porque en un solo fin de semana la OTAN asesino con sus bombardeos humanitarios a 3500 personas en Sirte, personas que pertenecían a una tribu la "Gadafa" de la que era obviamente Gadafi el lider. Y es genocidio porque el objetivo era eliminar a esa tribu, es decir un grupo social que tiene sus propias costumbres, su propia historia diferenciada de la totalidad. La aniquilación de un grupo social por motivos raciales, políticos o religiosos, es genocidio.

El magnicidio de Gadafi también fue un crimen de guerra. Lo querían muerto. Y lo querían muerto para que no declarará en La Haya, porque si declaraba en la Haya varios de los que hoy se pasean entren las altas esferas del poder, entre ellos, el que participaba en fiestas, se hubieran tenido que sentar en el mismo banquillo y ante el mismo juez que él.

Cameron forma parte del entramado del Capitalismo del Desastre. Apenas ganó Corbyn el sátrapa salió a decir que la victoría de él ponía en riesgo la seguridad nacional y la de las familias inglesas. Cuando en verdad quien pone en riesgo la seguridad es él, financiando y armando a fundamentalistas por petróleo.

Ojalá Cameron solo este en aprietos por su vida privada. El problema es lo que ha hecho este impresentable con la vida de millones de personas y la vida pública, no que se metió o que hizo con su culo.

Artist: Skyzoo

Album: All the Brilliant Things

Listen:

Spotify

Apple Music

YouTube

Bandcamp

Background

Gregory Skyler Taylor, better known as Skyzoo, might be the truest embodiment of hip-hop today. Born in Brooklyn in 1982, Sky came up in Bed-Stuy and was raised by legends such as A Tribe Called Quest, EPMD, Jay-Z (check out his mixtape An Ode to Reasonable Doubt), and most notably, The Notorious BIG. Growing up only a block away from Biggie, Sky was heavily inspired by his success and pen game, seeing such a larger-than-life figure come from his own spot. He would begin his own career in the mid 2000’s, with his first big project being Cloud 9, a collaboration with producer legendary 9th Wonder. A series of solid releases through the next decade (including The Salvation, A Dream Deferred, and Music for My Friends) led to what has been a phenomenal run from Skyzoo. Dropping The Easy Truth, a collaboration with Mello Music Group’s Apollo Brown, Retropolitan with Pete Rock, and his masterpiece In Celebration of Us. An ode to black culture and a moment of empowerment, In Celebration is a versatile, thought provoking, and grand statement by Skyzoo for his community.

Throughout his career, he has also been a successful ghost writer and shown himself to be a true student of the game. The most common theme of his music is growing up in Brooklyn, albeit from the unique perspective of someone who was trying to balance poverty, violence, and addiction, with morality, academics, and the dream of overcoming the struggle. Skyzoo tends to heavily interject NY slang into already dense, conscious lyrics and interjects many references to the things that were important to him and his culture coming up (the NY Knicks, chopped cheese, The Wire, etc.). Recently, fatherhood has also become an important aspect of his life and music. Production leans towards jazz and boombap, frequently collaborating with !llmind and Apollo Brown, and citing J Dilla as his favorite producer. Despite this, Skzyoo is plenty versatile and tends to go over som

I don't want to step on anybody's toes here, but the amount of non-dad jokes here in this subreddit really annoys me. First of all, dad jokes CAN be NSFW, it clearly says so in the sub rules. Secondly, it doesn't automatically make it a dad joke if it's from a conversation between you and your child. Most importantly, the jokes that your CHILDREN tell YOU are not dad jokes. The point of a dad joke is that it's so cheesy only a dad who's trying to be funny would make such a joke. That's it. They are stupid plays on words, lame puns and so on. There has to be a clever pun or wordplay for it to be considered a dad joke.

Again, to all the fellow dads, I apologise if I'm sounding too harsh. But I just needed to get it off my chest.

Muito tem se debatido nos últimos dias sobre os magnatas do outro sub, milionários aos 30, aposentados aos 35, pedindo dicas de investimentos para sobras mensais na ordem de 20k+ e por aí vai. Aproveitando a onda, gostaria de apresentar aos estimados gênios das finanças deste sub uma teoria a respeito.

Em poucas palavras: tais pessoas são agentes de vendedores de curso, contratados pelas agências publicitárias que os assessoram. Vejam como tudo se encaixa: obviamente que, para se vender algo, é preciso um comprador que necessite (ou/e queira) aquilo que se está vendendo; e sabemos que um dos pilares do marketing moderno é criar essa necessidade (ou desejo) de forma artificial, usando para isso diversas artimanhas publicitárias, manipulações psicológicas etc. Pois então, voltemos ao caso em questão. Os compradores de cursos basicamente se dividem em:

1. Gente que precisa muito de um dinheiro extra, e no desespero acaba sendo vítima dos vendedores de curso (sim, esses considero vítimas).
2. Degenerados apostadores, que tais como viciados consomem qualquer material que lhes propicie novas experiências no cassino (mesmo que, neste caso, sejam novas formas de ter loss).
3. Invejosos que desejam o glamour, o dinheiro, o sexo, os carros, os jatinhos que só os melhores Traders de Elite® podem ter.

É visando o público desta última categoria que tais agentes atuam. E é algo inteligente (embora maquiavélico): com a melhora da pandemia, o público da categoria 1 tende a diminuir (ao menos um pouco, afinal ainda é Brasil); já o público da categoria 2, especialmente os que tiveram seu primeiro contato com as drogas na pandemia, ou já quebrou (ou está em vias de), ou acordou e está se recuperando do vício. Restam os da categoria 3: esses são perenes, e os mais fáceis de manipular; passaram, assim, a ser o foco dos predadores.

Tal como David Duchovny e Demi Moore em "The Joneses", se infiltram nas comunidades ostentando, mas isso deve ser feito de forma natural, quase discreta. Ostentação estilo jogador de futebol fica muito na cara. É preciso chegar como se fosse absolutamente normal pedir recomendações de investimentos para aquela sobrinha de 20k/mês, perguntar se o custo-benefício de um Gulfstream é melhor que o de um Learjet, e por aí vai. Isso inflama o desejo desse público (categoria 3), e capaz de até mesmo fazer novos membros.

"Ah, mas eles não fazem propaganda para esse ou aquele vendedor de curso em particular..." Óbvio, o marketing não pode ser aparente

The doctor says it terminal.

Alot of great jokes get posted here! However just because you have a joke, doesn't mean it's a dad joke.

THIS IS NOT ABOUT NSFW, THIS IS ABOUT LONG JOKES, BLONDE JOKES, SEXUAL JOKES, KNOCK KNOCK JOKES, POLITICAL JOKES, ETC BEING POSTED IN A DAD JOKE SUB

Try telling these sexual jokes that get posted here, to your kid and see how your spouse likes it.. if that goes well, Try telling one of your friends kid about your sex life being like Coca cola, first it was normal, than light and now zero , and see if the parents are OK with you telling their kid the "dad joke"

I'm not even referencing the NSFW, I'm saying Dad jokes are corny, and sometimes painful, not sexual

So check out r/jokes for all types of jokes

r/unclejokes for dirty jokes

r/3amjokes for real weird and alot of OC

r/cleandadjokes If your really sick of seeing not dad jokes in r/dadjokes

Punchline !

Edit: this is not a post about NSFW , This is about jokes, knock knock jokes, blonde jokes, political jokes etc being posted in a dad joke sub

Edit 2: don't touch the thermostat

Do your worst!

How the hell am I suppose to know when it’s raining in Sweden?

Mathematical puns makes me number

Ants don’t even have the concept fathers, let alone a good dad joke. Keep r/ants out of my r/dadjokes.

But no, seriously. I understand rule 7 is great to have intelligent discussion, but sometimes it feels like 1 in 10 posts here is someone getting upset about the jokes on this sub. Let the mods deal with it, they regulate the sub.

We told her she can lean on us for support. Although, we are going to have to change her driver's license, her height is going down by a foot. I don't want to go too far out on a limb here but it better not be a hack job.

They were cooked in Greece.

I'm surprised it hasn't decade.

He lost May

Now that I listen to albums, I hardly ever leave the house.

Don't you know a good pun is its own reword?

Two muffins are in an oven, one muffin looks at the other and says "is it just me, or is it hot in here?"

Then the other muffin says "AHH, TALKING MUFFIN!!!"

For context I'm a Refuse Driver (Garbage man) & today I was on food waste. After I'd tipped I was checking the wagon for any defects when I spotted a lone pea balanced on the lifts.

I said "hey look, an escaPEA"

No one near me but it didn't half make me laugh for a good hour or so!

Edit: I can't believe how much this has blown up. Thank you everyone I've had a blast reading through the replies 😂

It really does, I swear!

And now I’m cannelloni

Because she wanted to see the task manager.

But that’s comparing apples to oranges

And boy are my arms legs.

Put it on my bill

Heard they've been doing some shady business.

but then I remembered it was ground this morning.

Edit: Thank you guys for the awards, they're much nicer than the cardboard sleeve I've been using and reassures me that my jokes aren't stale

Edit 2: I have already been made aware that Men In Black 3 has told a version of this joke before. If the joke is not new to you, please enjoy any of the single origin puns in the comments