Imagine you have to choose a restaurant for your family dinner this weekend. After spending hours digging through multiple options, it boils down to the two – One that you prefer, the other which is a bestseller among the customers.
Now, you are the one going out to eat, so what matters the most is the one that suits you well. Meanwhile, the other restaurant has been voted bestseller for a reason and should be considered. If you find yourself troubled at the thought of making the choice, don’t worry, you are not alone. Businesses these days have been facing the same dilemma.
In the initial years of business operations, marketing was the product of the instincts and gut feelings of the people behind it. However, today marketers turn to the most reliable source of information: Customer data. Data-driven marketers use customer data to predict their needs and desires. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI
Marketing departments in all companies have made strides in reducing the importance of ‘trusting your gut’ while making decisions. Today, we have more data than ever before to make informed decisions. The ability to analyse data, understand segmentation, and decipher the highest probability of success from user tests has been of key importance in the marketing industry. However, this will require brands to update their modelling—from pulling in the new lot of data to retraining algorithms.
Today’s customers are sceptical about the generic marketing messages they receive. One study revealed 74% of customers felt frustrated by receiving generic content from brands. Many of the respondents won’t consider an offer unless a brand personalises it to their previous interactions with them.
Personalisation of campaigns has led to targeting well-defined marketing segments, getting new customers and has also helped to improvise their marketing strategies over time.
With due importance to another school of thought, before the 20th century, marketers relied mostly on trial and error. The people who were the best at making these decisions by listening to their gut built the most successful businesses. Steve Jobs is one of the astute marketers of all time. Jobs bet on his understanding of what the general public needed: simplicity.
Don’t give customers more options; make things white and black. While the marketing industry today is new, the human
... keep reading on reddit ➡Hey everyone :) Looking for peeps familiar with the marketing problem space.
I've been chatting with friends in data-driven marketing who experience pain keeping marketing data up to date and rebuilding spreadsheets when things change. I'm considering building a tool-maker to import marketing data into single place and perform some user-defined calcs (that you write with excel-like formulas).
Big focus on removing need for copy/paste and updating formulas when new data arrives.
What data sources do you care about most?
- Google Ads
- Google Analytics
- Hubspot
- what else??
What you'd be able to do
- Pull in live data
- Calculate ratios over time using excel-like formulas
- Attach charts to data and calculations
Would you find this useful and if so, what data sources do you use most? LMK any questions as still deciding whether to build it. It would be ~3 months away if so 🤞
I have experience in sales and trade marketing, and I have realised I wasn’t happy doing any of those. In the positions I’ve had I lacked creative freedom. Additionally, I realised that I enjoy making decisions or observations based on studying data and consumer behaviour. I’m also thinking that these kind of positions might be oriented to those who have already several years of experience… and all the positions that require these skills ask for years of experience. I only have 3 years of experience as a sales assistant and 6 months as a trade marketing intern, so knowing that I posses these skills and that I want a job that will be centred around those, what kind of options do I have?
What a job title right :)
But in today's digital world, data-driven, human-centric design is an essential component for success.
Covid-19 crippled so many brands last year- an overwhelming number of the ones that survived had a very interesting trait in common.
A loyal following.
Not just one-time customers. Brand advocates. Consumers who were, and still are willing to not only purchase, but endorse their business, service, and product- no matter what.
--- A loving, supportive, active community, is a modern-day brand's most powerful asset ---
But to build and retain a community, you must first develop trust, loyalty and respect- and that doesn't come quick or easy. It takes work, transparency, nurturing, and time--- that's where I come in.
My name's Davron (like Chevron but with a D)- I'm a UX researcher, designer and visual media producer.
I'm on a mission to help small businesses succeed in the digital world.
How? By educating business owners and creatives on the benefits of data analysis, emotive storytelling, and using enterprise-level tactics to drive results-
Most of the brands I work with are on the verge of giving up when we meet. Frustrated with the lack of results on social media- disappointed at the effectiveness of ad campaigns, confused and intimidated by the world of SEO and keyword integration.
What they don't realize... is they're just a few steps away from success. They're a few more failed ad campaigns away from their first big breakthrough.
Hire me- and together we'll use Big Brand tactics to amplify your brand message and deepen connection with your ideal consumer.
Full Transparency - Here's How I Help
- We'll meet so you can tell me all about your brand. During our initial icebreaker, we can analyze your brand history, vision, struggles, strengths, and consumers.
- We'll take a look at all of the data insights you have available, and compare them to the current market to help validate your brand presence, services and products.
- We'll run some user tests and ask for feedback about your brand to understand how effective and memorable your brand messages are.
- We'll segment your audience to see if there are any valuable insights or connections we've missed out on, or haven't explored yet. (Google Analytics & Suite)
- We'll create wireframes and user tests before the design phase to ensure a focused, functional user journey. (Figma, Ad
... keep reading on reddit ➡Imagine you have to choose a restaurant for your family dinner this weekend. After spending hours digging through multiple options, it boils down to the two – One that you prefer, the other which is a bestseller among the customers.
Now, you are the one going out to eat, so what matters the most is the one that suits you well. Meanwhile, the other restaurant has been voted bestseller for a reason and should be considered. If you find yourself troubled at the thought of making the choice, don’t worry, you are not alone. Businesses these days have been facing the same dilemma.
In the initial years of business operations, marketing was the product of the instincts and gut feelings of the people behind it. However, today marketers turn to the most reliable source of information: Customer data. Data-driven marketers use customer data to predict their needs and desires. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI
Marketing departments in all companies have made strides in reducing the importance of ‘trusting your gut’ while making decisions. Today, we have more data than ever before to make informed decisions. The ability to analyse data, understand segmentation, and decipher the highest probability of success from user tests has been of key importance in the marketing industry. However, this will require brands to update their modelling—from pulling in the new lot of data to retraining algorithms.
Today’s customers are sceptical about the generic marketing messages they receive. One study revealed 74% of customers felt frustrated by receiving generic content from brands. Many of the respondents won’t consider an offer unless a brand personalises it to their previous interactions with them.
Personalisation of campaigns has led to targeting well-defined marketing segments, getting new customers and has also helped to improvise their marketing strategies over time.
With due importance to another school of thought, before the 20th century, marketers relied mostly on trial and error. The people who were the best at making these decisions by listening to their gut built the most successful businesses. Steve Jobs is one of the astute marketers of all time. Jobs bet on his understanding of what the general public needed: simplicity.
Don’t give customers more options; make things white and black. While the marketing industry today is new, the huma
... keep reading on reddit ➡Imagine you have to choose a restaurant for your family dinner this weekend. After spending hours digging through multiple options, it boils down to the two – One that you prefer, the other which is a bestseller among the customers.
Now, you are the one going out to eat, so what matters the most is the one that suits you well. Meanwhile, the other restaurant has been voted bestseller for a reason and should be considered. If you find yourself troubled at the thought of making the choice, don’t worry, you are not alone. Businesses these days have been facing the same dilemma.
In the initial years of business operations, marketing was the product of the instincts and gut feelings of the people behind it. However, today marketers turn to the most reliable source of information: Customer data. Data-driven marketers use customer data to predict their needs and desires. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI
Marketing departments in all companies have made strides in reducing the importance of ‘trusting your gut’ while making decisions. Today, we have more data than ever before to make informed decisions. The ability to analyse data, understand segmentation, and decipher the highest probability of success from user tests has been of key importance in the marketing industry. However, this will require brands to update their modelling—from pulling in the new lot of data to retraining algorithms.
Today’s customers are sceptical about the generic marketing messages they receive. One study revealed 74% of customers felt frustrated by receiving generic content from brands. Many of the respondents won’t consider an offer unless a brand personalises it to their previous interactions with them.
Personalisation of campaigns has led to targeting well-defined marketing segments, getting new customers and has also helped to improvise their marketing strategies over time.
With due importance to another school of thought, before the 20th century, marketers relied mostly on trial and error. The people who were the best at making these decisions by listening to their gut built the most successful businesses. Steve Jobs is one of the astute marketers of all time. Jobs bet on his understanding of what the general public needed: simplicity.
Don’t give customers more options; make things white and black. While the marketing industry today is new, the huma
... keep reading on reddit ➡Imagine you have to choose a restaurant for your family dinner this weekend. After spending hours digging through multiple options, it boils down to the two – One that you prefer, the other which is a bestseller among the customers.
Now, you are the one going out to eat, so what matters the most is the one that suits you well. Meanwhile, the other restaurant has been voted bestseller for a reason and should be considered. If you find yourself troubled at the thought of making the choice, don’t worry, you are not alone. Businesses these days have been facing the same dilemma.
In the initial years of business operations, marketing was the product of the instincts and gut feelings of the people behind it. However, today marketers turn to the most reliable source of information: Customer data. Data-driven marketers use customer data to predict their needs and desires. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI
Marketing departments in all companies have made strides in reducing the importance of ‘trusting your gut’ while making decisions. Today, we have more data than ever before to make informed decisions. The ability to analyse data, understand segmentation, and decipher the highest probability of success from user tests has been of key importance in the marketing industry. However, this will require brands to update their modelling—from pulling in the new lot of data to retraining algorithms.
Today’s customers are sceptical about the generic marketing messages they receive. One study revealed 74% of customers felt frustrated by receiving generic content from brands. Many of the respondents won’t consider an offer unless a brand personalises it to their previous interactions with them.
Personalisation of campaigns has led to targeting well-defined marketing segments, getting new customers and has also helped to improvise their marketing strategies over time.
With due importance to another school of thought, before the 20th century, marketers relied mostly on trial and error. The people who were the best at making these decisions by listening to their gut built the most successful businesses. Steve Jobs is one of the astute marketers of all time. Jobs bet on his understanding of what the general public needed: simplicity.
Don’t give customers more options; make things white and black. While the marketing industry today is new, the huma
... keep reading on reddit ➡