[S3E18] AVANT-GARDE AND KITSCH by Clement Greenberg explains why Lynch made the choices he did for "the Return"

AVANT-GARDE AND KITSCH (1939

Artists can no longer justify the accepted forms of art as handed down by the god of nature. These rules and required formulations are defined by capitalism, consumerism, commodification and the "art of the spectacle." These rules lead to a dumbing down of art and its decline into Kitsch.

Modern society has replaced the elites that had refinement with a new type of consumer. "The peasants who settled in the cities as proletariat and petty bourgeois learned to read and write for the sake of efficiency, but they did not win the leisure and comfort necessary for the enjoyment of the city's traditional culture. Losing, nevertheless, their taste for the folk culture whose background was the countryside, and discovering a new capacity for boredom at the same time, the new urban masses set up a pressure on society to provide them with a kind of culture fit for their own consumption. To fill the demand of the new market, a new commodity was devised: ersatz culture, kitsch, destined for those who, insensible to the values of genuine culture, are hungry nevertheless for the diversion that only culture of some sort can provide."

The power of the market drives art into Kitsch but the Avant-garde can provide a mechanism to resist this. At its most basic, Avant-garde is about experimentation and the breaking of traditional forms. But, also its opposed to the mechanical production of art and commodification.

Lynch applies his method of breaking traditional forms like episodic television, film noir, murder mystery by subverting there structures. At the same time, Lynch seeks to resist Kitsch by subverting it as well. Some of the common forms of Kitsch are "Camp" "Sentimentality" and "Melodrama." I believe Lynch introduces those ideas into his work and then attempts to deconstruct them. I don't think he expects that he is going to be able to refine the tastes of today's mass consumer. But, I think he is interested in breaking the inclination of the viewer to want Kitsch. Thoughts?

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πŸ‘€︎ u/dordogne
πŸ“…︎ Sep 09 2017
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Contemporary Thoughts on the Avant Garde and Kitsch

Hi all, I'm writing a thesis regarding the culture industry in early Maoist China, and discussing the ramifications and ethics of Mao's industrial-political-cultural machine. Some of my main ideas stem from the writings of Adorno and Horkheimer "The Culture Industry" and McDonalds' "A Theory of Mass Culture". However, the ideas created in these writings are incredibly outdated and nearly obsolete in today's world. Can anyone recommend some readings on the relation between the high-brow, the low-brow, and all things mass cult in a more up to date fashion?

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πŸ‘€︎ u/Jakelmitchell
πŸ“…︎ Apr 02 2018
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Greenburg - "Avant-Garde and Kitsch" sharecom.ca/greenberg/kit…
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πŸ‘€︎ u/binxabinx
πŸ“…︎ May 20 2010
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Shining - In The Kingdom Of Kitsch You Will Be A Monster [Avant-garde Metal - Black Jazz] youtube.com/watch?v=Xze30…
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πŸ‘€︎ u/-ephialtes-
πŸ“…︎ Dec 28 2017
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Guilt trip: Versailles, avant-garde & kitsch newcriterion.com/articles…
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πŸ‘€︎ u/marquis_of_chaos
πŸ“…︎ Oct 01 2014
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The Art of Noise are an avant-garde synth-pop group formed in the 80s and the song "Close (to the Edit)" was based upon their neighbors Volkswagen stalling and restarting. It became their first major hit (reaching #8 UK) and the video won "Best Editing" and "Most Experimental Video" from MTV. (1984) v.redd.it/b0w8xey3jod81
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πŸ‘€︎ u/WhileFalseRepeat
πŸ“…︎ Jan 24 2022
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I see your oozing from the sides Bengal and I raise you an avant-garde pianist Bengal
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πŸ‘€︎ u/jpkb24
πŸ“…︎ Jan 12 2022
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Look at all this traction Farrah’s music is getting… comments like β€œavant-garde Queen” and β€œshe was ahead of her time” 😱 Sound on v.redd.it/przqw1vn0m981
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πŸ‘€︎ u/cryin_my_eyes_out
πŸ“…︎ Jan 04 2022
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This radio station in Hudson, NY has a lot of good noise and avant garde music shows... but also some minimal companion streams on the site, such as: microphone farms at the edges of highways and forests... and modulation of drone synths fed by real-time weather data. wavefarm.org/listen
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πŸ‘€︎ u/fongaboo
πŸ“…︎ Jan 23 2022
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Are there any art galleries/shops nearby that focus on contemporary and/or slightly avant garde objects & jewelry?
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πŸ‘€︎ u/pleasure_hunter
πŸ“…︎ Jan 28 2022
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Emile is planning a β€œweird and avant-garde” LP for sometime in the future. (LP #48 at the earliest so don’t wait with bated breath.) twitter.com/chuggaaconroy…
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πŸ‘€︎ u/ten2knock
πŸ“…︎ Dec 30 2021
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New Avant Garde and my first real watch reddit.com/gallery/s5ifgg
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πŸ‘€︎ u/MrGoodWood_
πŸ“…︎ Jan 16 2022
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Taylor Swift is a fan of - and listens to - the music of avant garde electronic duo Autechre.

Taylor Swift is a fan of - and listens to - the music of avant garde electronic duo Autechre.

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πŸ‘€︎ u/jake_megabyte
πŸ“…︎ Dec 22 2021
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Why has avant garde become exclusively gigantic clothing and the same unflattering silhouettes?

It seems like when the designers are asked to think outside the box they all go to the same place. Oversized, β€œunusual silhouettes” that we’ve all seen before (ie the umbrella dress), and usually something that goes around or obnoxiously rises behind the head. Have we ever seen someone try a more minimalist perspective on avant garde? I can’t think of anyone.

I love avant garde in concept but it seems like they either don’t have enough time to develop individual ideas or they just aren’t good at designing from that point of view. And this isn’t only the current season I’m talking about but it just came to my attention with tonight’s episode.

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πŸ‘€︎ u/bearfox1000
πŸ“…︎ Dec 04 2021
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[AVANT-GARDE/AMBIENT-POP] HELP/ROAST/BBQ DESPERATELY NEEDED: i've been making music for quite some time but this is my first wannabe 'serious' attempt at some form of singing. Any help/feedback/tips will be forever rewarded with eternal good karma (probably). thanks and have a good one youtube.com/watch?v=suTbb…
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πŸ‘€︎ u/Kinsedates
πŸ“…︎ Jan 14 2022
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Grail-ier indeed! So original and avant garde that I’m chuffing my bit just thinking of the waiting list posts!!
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πŸ‘€︎ u/FUPeiMe
πŸ“…︎ Dec 06 2021
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what do you think about this avant-garde piece by yoko and paul? youtu.be/wbsdWHJbMWE
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πŸ‘€︎ u/Dazzling-Ant-9782
πŸ“…︎ Jan 18 2022
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ORIGINAL PSYCHEDELIC EPIC ABOUT CHILDHOOD AND TURNING 25. Influenced by prog, psychedelic, grunge, worldbeat, folk, noise rock, and avant-garde, buildup inspired by an acid ego death--all in a catchy pop song. Worked really hard on this, hope you enjoy! <3 youtu.be/FBO34LnDHzM
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πŸ‘€︎ u/SayItAintTso
πŸ“…︎ Jan 16 2022
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ORIGINAL PSYCHEDELIC EPIC ABOUT CHILDHOOD AND TURNING 25. Influenced by prog, psychedelic, grunge, worldbeat, folk, noise rock, and avant-garde, buildup inspired by an acid ego death--all in a catchy pop song. Worked really hard on this, hope you enjoy! <3 youtu.be/FBO34LnDHzM
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πŸ‘€︎ u/SayItAintTso
πŸ“…︎ Jan 16 2022
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Just got these triple dipped designer gel tabs, I dig the art. It's super like, avant garde and minimalistic. It's kinda sick. Tastes like tipper, but it's supposed to be phish family needlefluff microdose smashfuck trip dippers according to my guy. He's cool, he plays guitar reddit.com/gallery/r7rb1q
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πŸ‘€︎ u/BigMoneyMartyr
πŸ“…︎ Dec 03 2021
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More avant-garde jazz like Eric Dolphy and Andrew Hill?

I’ve spent a good amount of time with the more abrasive side of free jazz but I’m curious if ppl have recs for experimental late 60s/early 70s stuff that’s still out there but a bit more composed and supple like Dolphy and Hill’s records. Thanks!

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πŸ“…︎ Nov 13 2021
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Just combining JoJo and early 20th century avant garde ballet
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πŸ‘€︎ u/Tomsissy
πŸ“…︎ Dec 25 2021
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Avant Garde (full album) - Damian And The Criterions [1983] youtube.com/watch?v=bkt0g…
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πŸ‘€︎ u/crud_lover
πŸ“…︎ Jan 25 2022
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Experimental, avant-garde and underground playlist based on recent listening. Will keep updated as I keep floating through the noise open.spotify.com/playlist…
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πŸ‘€︎ u/Jimmyrm
πŸ“…︎ Jan 29 2022
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ORIGINAL PSYCHEDELIC EPIC ABOUT CHILDHOOD AND TURNING 25. Influences of prog rock, psychedelic rock, worldbeat, grunge, folk, noise rock, and the avant-garde; buildup inspired by an acid ego death--but still a catchy pop song. Enjoy <3 youtu.be/FBO34LnDHzM
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πŸ‘€︎ u/SayItAintTso
πŸ“…︎ Jan 16 2022
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Design by me and tattooed by Julie at Avant Garde tattoo in Trondheim
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πŸ‘€︎ u/Jarntsen
πŸ“…︎ Oct 01 2021
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I love Sabbath worship and typical doom stuff, but I'm way excited to discover weird and avant garde doomy stuff like this 60 year old cellist, Helen Money youtu.be/w4Ygs0M8xqQ
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πŸ‘€︎ u/sspaceboy1
πŸ“…︎ Oct 12 2021
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PR Australia, S4 E9 is one of my favorite PR episodes of all-time. They challenge the designers to make an avant garde look and then photograph the garments in a high fashion shoot! I love that we get to watch that entire process! dailymotion.com/video/x7z…
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πŸ‘€︎ u/kebin65
πŸ“…︎ Dec 01 2021
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I have recreated the Templar Knight , Avant-Garde Champion and Samurai without blemish. reddit.com/gallery/qz5vak
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πŸ‘€︎ u/BackgroundCrafty
πŸ“…︎ Nov 21 2021
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ORIGINAL PSYCHEDELIC EPIC ABOUT CHILDHOOD AND TURNING 25. Influenced by prog, psychedelic, grunge, worldbeat, folk, noise rock, and avant-garde, buildup inspired by an acid ego death--all in a catchy pop song. Worked really hard on this, hope you enjoy! <3 youtu.be/FBO34LnDHzM
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πŸ‘€︎ u/SayItAintTso
πŸ“…︎ Jan 16 2022
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Lilith's Sisters - Lead by the women who made and make waves in goth, new wave, dark wave, avant garde and more. This playlist is close to my heart and I wanted to share. open.spotify.com/playlist…
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πŸ‘€︎ u/depthnoir
πŸ“…︎ Jan 06 2022
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Zach showing off his love for the godfathers of avant-garde music, The Residents. We don’t always realize it but I think Death Grips took quite a bit of inspiration from enigmatic and media-shy approach The Residents took to their public image. reddit.com/gallery/r4i8fi
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πŸ‘€︎ u/elimars
πŸ“…︎ Nov 29 2021
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Lola Ridge, born on this day in 1873, was an Irish-American anarchist poet and an influential editor of avant-garde, feminist, and Marxist publications.
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A Man and His Dog Out for Air (1957) A (mostly) abstract animated short by avant-garde animator Robert Breer. vimeo.com/475444705
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πŸ“…︎ Dec 16 2021
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Rabbit's Moon (1971) An avant-garde experimental film originally shot in 1950 but which took 20 years to complete. The plot revolves around a clown and his longing for the moon. youtube.com/watch?v=4NVIa…
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πŸ‘€︎ u/EndoShota
πŸ“…︎ Oct 13 2021
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Alvin Fielder, David Dove, Jason Jackson, and Damon Smith - The Very Cup of Trembling (avant-garde jazz) [2021] theverycupoftrembling.ban…
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πŸ‘€︎ u/omegacluster
πŸ“…︎ Jan 14 2022
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Avant Garde Fashion and Makeup in 1986. v.redd.it/4h8k4po3b7081
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πŸ‘€︎ u/smallermuse
πŸ“…︎ Nov 18 2021
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